Engage & Convert
-
Acquisition
Five Secrets to Winning Women’s Trust in Your Brand
Join Bruce Henderson June 19th in NYC at “Marketing to Women in the #MeToo Era” to share ideas
and actionable steps you can take right to transform best intentions into meaningful change. -
Acquisition
Using Thought Leadership to Get Your Business Voice Heard Online
Writers can take thought leadership from bland to
captivating with these six simple steps. -
Acquisition
Facebook Opens Pop-Up Shops in Macy’s
Some 100 brands are the stars of Facebook’s Holiday pop-up shops.
-
Acquisition
Schick, Planter’s, Green Giant & Others Take Movember to Consumers
Check out how these brands are using their marketing know-how
to ride the Movember movement. -
Acquisition
CMO’s Go Back to Basics, Shift Budgets, Revitalize Brands: 2019 CMO Predictions
Forrester just released its 2019 predictions for
CMOs—and what a year it will be. -
Acquisition
How to Spike the Holiday Marketing Plan with Data
A new holiday trends report helps marketers
understand the frazzled holiday shopper. -
Acquisition
4 Fixes for the Disconnect Between Marketing and the Customer Experience
Regardless of how great your new product or service might be, customer experience and expectations
and reality will clash as long as your team members fail to embrace your core message. -
Acquisition
5 Content Marketing Tips from Cartoon Hangover
Don’t miss Dan Toth’s exclusive and insightful presentation Nov. 8 during Chief Marketer’s
free “Content-First Marketing” virtual event 11:00 AM-2:30 PM. -
Acquisition
As the Holiday Dash Gets Underway—Free Shipping Trumps Speed: Study
Deloitte’s Holiday Survey dives into consumer trends like data, corporate responsibiltiy,
mobile and other consumer preferrences that can steer retailers to increased sales. -
Acquisition
Reeses’ Candy Converter Swaps Out Candy Kids Hate
The candy brand set up a “candy converter” vending machine in one of the
busiest places on earth—Fifth Avenue in New York City.