Engage & Convert
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Acquisition
Bacardi to Send 7,000 Employees Out to Bars to Sell its Signature Cocktails
The global campaign “Back to the Bar” will send thousands of
employees out to bars to promote Bacardi spirits. -
Acquisition
Gillette’s New Ad—Razor Sharp or Cutting it too Close?
Gillette’s new spot has sparked passionate dialogues. But despite lots of support, some said
the Gillette spot painted men in a bad light and sparked the hashtag #BoycottGillette. -
Acquisition
Study Finds Celebrity “Star Power” Influences Men and Women Differently
A new survey uncovers how celebrity endorsements, peer recommendations
and online marketing channels impact consumer purchasing behavior. -
Acquisition
PepsiCo’s Scott Finlow on How Tech is Reshaping Marketing
PepsiCo is an innovator in marrying consumer needs with innovative and emerging technologies
to create state-of-the-art marketing wonders that drive sales and brand loyalty. -
Acquisition
Pepsi Goes Global with New Can Designs and Tagline
A year-long global campaign includes a collection of marketing content,
design-led packaging and artwork and powerful commercials. -
Acquisition
It’s More than Meat—Arby’s Adds Club-of-the-Month to its Menu
To satisfy super fans hunger for branded merchandise—think bacon scarves—
Arby’s-of-the-Month will delight subscribers with a fresh variety of items each month. -
Acquisition
3 Augmented Reality Trends That Will Define Marketing in 2019
This year it will take creativity and an understanding of what does and
does not work for brands to set themselves apart. -
Acquisition
Walmart Grocery Pickup Spot Gets Plenty of Golden Globe Buzz
It may have been the Hollywood stars who captured the Golden Globe awards
last night, but it was Walmart that took the prize in the category of best buzz. -
Acquisition
Top 2019 Digital Marketing Trends and Predictions
Marketing is in the midst of a digital revolution that’s bringing countless new
technologies that will all impact marketing this year in their own unique ways. -
Engage & Convert
3 Tips to be More Comfortable On Stage
As the theory goes, people are more afraid of public speaking than of death. Learn how to put yourself—and the audience—in a place to succeed.