Engage & Convert
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Acquisition
It’s a Freakshow All Right
Michael David Winery launched a face filter app, which allows users to
become their favorite characters from the Freakshow wine brand. -
Acquisition
How AI Is Poised to Disrupt, Transform, and Improve the World of Affiliate Marketing
Affiliate marketing, in particular, is poised to reap the benefits as marketers
increasingly adopt more AI optimization techniques. -
Acquisition
Gillette in Play at First TwitchCon Outside North America
The event not only expands Gillett’s international eSports activities, but
delivers a host of activations for the expected 14,000 attendees. -
Profiles & Campaigns
Citrix Drives Awareness With Red Bull Racing Partnership
Citrix CMO Tim Minahan shares how the brand is leveraging a partnership
with Aston Martin Red Bull Racing to create engagement with B2B decision makers. -
Acquisition
True Food Kitchen New CMO is Cooking up Some Modern Marketing
CMO Shannon Keller plans to move True Food Kitchen forward through strategic
brand initiatives, partnerships, events and innovative programs. -
Acquisition
Mountain Dew Sheds All Branding on Cans in the Name of “Game of Thrones”
Mountain Dew is joining the throngs of “Game of Thrones” fans leading up to the final season of
the TV saga, which begins April 14, with a stunt to match the quest for the Iron Throne. -
Acquisition
The Newest Loyalty Incentive—Offering Stock in the Company
Domino’s, T-Mobile and Jet.com are among a small handful of companies that have
implemented a marketing strategy offering stock to their customers. -
Profiles & Campaigns
Brex Pokes Fun at Fyre Festival in New Campaign
Corporate credit card Brex is targeting start-ups with a campaign
in NYC poking fun at the corporate card funded Fyre Festival fiasco. -
Acquisition
These 3 Brands Are Tapping Into a Powerful Differentiator — and You Can, Too
Best Buy, Glossier and Sur la Table are turning the customer experience
into an art form and redefining the rules to win by. -
Acquisition
10 Ways to Foster LGBTQ and SOGI Inclusivity at Events
Inclusive event planning is good event planning—it’s thinking about the seemingly
small details that can make a big difference in how a guest experiences your event.