Engage & Convert
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Acquisition
What if Everyone Loved Like a Mother?
Need a laugh? The campaign, “Love Like a Mother,” pokes fun at what the world
would look like if everyone loved like a mother, even if they’re not your mother. -
Acquisition
Mountain Dew Bets 40 Percent of Budget on Reaching Gamers
With a new focus on esports, Mountain Dew has not only ramped up spending,
but also product innovation for the gaming ecosystem. -
Acquisition
IMAX Finds the Sweet Spot on Instagram Stories and Drives Growth Far Beyond Expectations
IMAX got laser targeted with its social media platform strategy focusing on just
Instagram stories to drive unprecedented growth in followers. -
Acquisition
Pop-ups: How to Turn One-night Stands into Long-term Relationships
There’s no silver bullet solution for making a successful pop-up. A long-lasting
and meaningful impact is achieved through a combination of four key factors. -
Acquisition
Is the Sleep Number Smart Bed the Top Pick of the NFL Draft?
Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.
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Acquisition
Non-Gaming Categories Pumping Money into Esports
When brands like Gillette, PUMA, Chipotle, Toyota, Mastercard and State Farm ink
partnerships with esports, everybody wants to get in the game. -
Acquisition
The Many Ways AT&T Shares Pro-LGBTQ Messages
AT&T advertising and creative SVP Valerie Vargas shares the company’s
expertise for successfully and authentically connecting with the community. -
Acquisition
How Wyndham is Uniting All of Its Hotels Under One Brand
Wyndham CMO Lisa Checchio on the marketing strategy and multi-million
campaign that pulled 20 brands under one cohesive umbrella. -
Acquisition
4 Tips for Successful and Authentic Influencer Programs
Spending on influencers is on the rise. Sky Zone CMO Josh Cole has fine-tuned
the process through years of experience. -
Acquisition
Are You Up On Dynamic Content Optimization?
For teams that want to maximize the power of DCO and separate their content
from all the noise, empathy makes a particular marketing message the right one.