Engage & Convert
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Acquisition
Crocs Plays on Lovers and Haters to Drive Sales
Crocs is using the tension between loyalists and those who find its
shoes distasteful to grow sales and reach new customers. -
Acquisition
Taylor Swift’s New Single Drives Droves of $13 Donations to GLAAD
In advance of the new song, “You Need to Calm Down,” she had teased that it would include “political undertones.” The anti-homophobia message was loud and clear.
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Acquisition
Bring on the S’mores! L.L.Bean Opens Campsites in Cities Around the Country
L.L.Bean plans to help people get the most out of the precious summer
days by spending more time outside, together. -
Acquisition
P&G Reinvests ‘Wasted’ Media Budget in Creating Reach: Cannes Lions
P&G’s Marc Pritchard said the company is focused on increasing the number of people it reaches, while at the same time, reducing the number of times it reaches the same people.
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Acquisition
5 Rockstar Client Presentation Skills
A strong presentation bridges the gap between a creative’s vision and a
client’s perception and can lead to buy-in or outright dismissal. -
Acquisition
Tips to Get the Most from Working with Gaming Influencers
The world of gaming influencers is still a relatively untapped resource, especially for
non-endemic brands looking to make deeper connections with their customers. -
Acquisition
A Roundup of Some of the Hottest Father’s Day Brand Activations
From local Texas propane councils to major brands like Groupon, Father’s Day
is a big time of year for brand activations. -
Acquisition
UNO Spices Up its Value Platform and Customers Come Running
UNO CMO Sam Mancuso shares the way he and his team drove big results by
strengthening its value platform with fun promotions and partnerships. -
Acquisition
Dew & KFC Pitch Exclusive Beverage—and a New Pitchman
A major co-branded campaign is underway for this new product launch,
Sweet Lightning, a throwback to southern times. -
Acquisition
Marketing Structures Keeping Customers and Brands Apart—Report
Just 10 percent of CMOs feel confident they will be able to reach their customer engagement
and revenue goals as audiences seek more localized, personalized experiences.