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Data Driven ROI
See You in December: E-Mail Helps Ski Resort Stay in Touch
(Direct) Just because winter is over doesn’t mean the marketing has stopped at luxury ski resort operator Intrawest.
The firm stays in touch with skiers even during off months through a CRM program in which e-mail messages are tailored to their profiles. And, as is the case every May, its marketing department is busy promoting summer products and activities.
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Direct Marketing | Print
Holidays Reward Small Businesses Who Market Via E-Mail
For many small business owners, holidays bring a flurry of business activity and increased sales. This is especially true for those who invest in marketing their business through special promotions and communications.
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Email
AOL.com Blocking Graphics; E-mail Open Rates to Drop Further
AOL yesterday unveiled new versions of its AOL.com and AIM.com free e-mail services in which the images are turned off by default.
As a result, e-mailers can expect to see their open rates for messages delivered to AOL.com and AIM.com plummet.
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Email
Man, Oh Man, What a Racket
And the award for the anti-spammer engaged in the most offensive drain on our judicial system goes to
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Email
Company Announces E-mail Marketing Service for Small Businesses
Webmail.us, a company that provides e-mail hosting services for small business, today announced it is expanding its offerings to include e-mail marketing software on demand.
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Email
Stupid Protest Watch: “Ban Comic Sans” Can’t be Real … Right?
Please say the Ban Comic Sans protest site is satire
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Email
Blue Sky Factory Buys RSS Service
E-mail service provider Blue Sky Factory announced it has acquired RSSFWD, a company that forwards RSS content feeds via e-mail technology.
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Email
E-mail: Marketing’s Neglected, Ugly Stepchild
A significant percentage of marketers who use e-mail do not care what their outbound messages look like, according to a recent study by online marketing services firm eROI.
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