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Data & Analytics
Fan Club Promotions Help Dairy Queen Drive Customers to Franchises
Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members
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Acquisition
Revamped Email Program Helps Hunter Douglas Resellers Connect With Prospects
Hunter Douglas recently launched a new turnkey email program to help resellers promote the manufacturer's window treatments to consumers.
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Data & Analytics
10 Ways to Make Email Work Harder
Is there synergy in your digital marketing budget plans for 2012? A survey by marketing research firm 6S Marketing suggests a continued misalignment between email marketing spend and consumer behavior.
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Email
Email Watch: Happy New Year!
Did marketers ring in the new year in your email inbox? A few staggered through mine after the clock struck 12, with varying results. The honor of the first email crossing my inbox in 2012
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Data & Analytics
Don’t Make Email Marketing a Siloed Experience
A siloed approach to email marketing and campaign management only leads to customer fatigue and frustration. Organizations that tear down these walls and deliver a relevant, seamless, cross-channel customer experience will be rewarded with share of mind—and wallet.
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Data & Analytics
Creating Synergy Between Social Media and Email Marketing
The rise in popularity of social media doesn’t mean the demise of email marketing. In fact, social media has the potential to elevate the effectiveness of email when the two are integrated wisely.
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Data & Analytics
Marriott Rewards eNews: 2011 IMA Award Winner
2011 IMA Award winner, Best Email Marketing Campaign | The loyalty program, Marriott Rewards, mails monthly the email newsletter eNews, to its millions of worldwide members. The newsletter was too long and wordy for today’s fast-paced, digital-savvy consumer, and it needed updating with a more contemporary, easier-to-read format.
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Data & Analytics
Holiday Email Watch: Free Shipping Friday Round-Up
comScore reports that consumers have spent $30.9 billion online so far in November-December, a 15% increase over the same period in 2010. While Cyber Monday still holds the record for the heaviest online spending day of the year for the second …
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Email
Mobile Helps Pei Wei Asian Diner Collect Email Names
Adding mobile to the promotional mix helped P.F. Chang’s China Bistro’s fast-casual sister chain Pei Wei Asian Diner introduce a new menu item and gain nearly 20,000 new email subscribers in two weeks.
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Email
Tips for Avoiding ISP Filters and Getting Your Email Read
Some big changes have taken place over the last year in how ISPs process and deliver email. Filtering that used to focus on spam complaints and unsubscribes is now looking at metrics like messages that are deleted without being read, the percentage of messages received from a sender that are opened, and messages replied to.
Topic