Digital

• Digital

  Siegel & Gale Names Stone Group Director

  Siegel & Gale has named Douglas B. Stone group director of interactive media, a new position.

• Digital

  Dale Carnegie Taps Elixir

  Dale Carnegie Training has chosen Elixir Systems to oversee its online and search engine marketing efforts.

• Digital

  Live from DMA06: Search Takes DM, Brand Expertise

  Tamke and Christopher Skinner, president of Makebuzz Marketing encouraged companies involved in search marketing to integrate the disciplines of direct and brand marketing, during a session they co-led called “Beyond Initial ROI: Utilizing Your Brand to Improve Your Search Marketing Results” at the DMA06 conference.

• Digital

  Verizon Spins Off Print, Online Directories

  Verizon Communications will spin off its print and online telephone directories, including Internet local search portal SuperPages.com, the company announced yesterday.

• Digital

  Online Gaming Network Offers Pay-Per Click Advertising

  Mobile Gaming Now, an Internet gaming Web site network based in Kirkland, WA, plans to launch a pay-per-click advertising program in November.

• Digital

  AOL Shutters Two Call Centers

  AOL announced it will close call centers in New Mexico and Arizona as part of its transformation from a fee-based subscription service to an ad-supported online company.

• Digital

  Yahoo! Profits Down in Q3, but Panama’s Open for Business

  Yahoo! yesterday reported a 37% decline in net income for third-quarter 2006 and warned to expect more of the same in Q4. But the search company also announced that it has already begun inviting U.S. search marketers to try its Project Panama search campaign management platform, an innovation that, once completely rolled out in Q1 2007, should start attracting new advertisers and bulking up ad spending on its network.

• Digital

  Live from DMA06: The ABCs of Search Data Diving

  Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly.

• Digital

  ClickDiario Introduces Lead Generation Service

  Internet advertising network ClickDiario has launched co-registration.com, an online lead generation division targeting Hispanic consumers in the U.S.

• Digital

  Yahoo! Springs the Lock on Panama a Bit Early

  Yahoo! yesterday reported a 37% decline in net income for third-quarter 2006 and warned to expect more of the same in Q4. But the search company also announced that it has already begun inviting U.S. search marketers to try its Project Panama search campaign management platform, an innovation that, once completely rolled out in Q1 2007, should start attracting new advertisers and bulking up ad spending on its network.