Digital
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Profiles & Campaigns
First Data Focuses on Employee Engagement for Money Network
A multichannel content marketing campaign for a large retail customer helped First Data encourage employee use of its Money Network payroll solution.
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Acquisition
Cleveland Browns Win and Bud Light Unlocks Fridges
Since the start of the 2018 NFL season, Bud Light has promised Browns
fans that with a win, free beer would flow across the city. -
Profiles & Campaigns
Filling the Glass: Lord Hobo Brewing Creates New B2B Content Strategy
Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to track when it comes to tracking success: Are we selling more beer?
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Acquisition
First New Ad Further Distances Papa John’s Founder
A new agency and a new campaign, Voices, give a fresh start to the pizza maker
after the ousting of its longtime founder and frontman John Schnatter . -
Acquisition
Stop Talking About Attribution and Start Looking at Incrementality
Attribution has been the talk of the town for years, but despite its prominence conversations
about it rarely mention a more important aspect of measurement—incrementality. -
Profiles & Campaigns
Volvo Ocean Race is Experential Showcase for HCL
A partnership with the Volvo Ocean Race helps HCL Technologies showcase the brand’s capabilities and build customer relationships.
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Acquisition
Creative Alternatives When Working with Influencers
As influencer marketing has modernized so too has the ways in
which marketers can capitalize on influencer’s powerful draw. -
Acquisition
Subaru New “Love” Slogan Captures Essence of New SUV
After a decade of success with its “Love” slogan, Subaru is betting
on a new slogan to capture the attention of Gen X. -
Technology
Voice Tools Versus Chatbots: Which Should You Invest In?
Marketers in categories like automotive, insurance and finance cannot afford to ignore the shift in consumer demand for smart voice assistants.
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Data Driven ROI
Want to Reach Millennials? Tell Them a Story
If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.