Digital
-
Digital
Abacus Indicator: B-to-B Web Sales Up
(Multichannel Merchant) Business buyers are embracing the Web, according to a survey by Abacus. The company’s 2006 Business-to-Business Industry Insights Report found that 40% of b-to-b sales occurred via the Web in 2005, up from 34.5% in 2004, a 16% increase year over year.
-
Digital
MarketTools Touts Online Market Research Focus Groups
MarketTools Inc. of Los Angeles has introduced Zoomerang Online Focus, a new online marketing research focus group service.
-
Digital
Brookstone Taps Cramer-Krasselt for Ad Campaign
Brookstone Inc. has chosen Cramer-Krasselt to serve as its first agency of record.
The agency will conduct a holiday promotion and branding advertising campaign running through 2007.
-
Digital
Meredith Acquires ReadyMade
Meredith Corp. said it will acquire ReadyMade, a do-it-yourself magazine publisher and online marketer.
-
Digital
Army Launches $200 Million Advertising Effort
The U.S. Army has chosen McCann Worldgroup to run a direct response television, radio, print and online advertising campaign to attract new recruits through 2007
-
Digital
Siegel & Gale Names Stone Group Director
Siegel & Gale has named Douglas B. Stone group director of interactive media, a new position.
-
Digital
Dale Carnegie Taps Elixir
Dale Carnegie Training has chosen Elixir Systems to oversee its online and search engine marketing efforts.
-
Digital
Live from DMA06: Search Takes DM, Brand Expertise
Tamke and Christopher Skinner, president of Makebuzz Marketing encouraged companies involved in search marketing to integrate the disciplines of direct and brand marketing, during a session they co-led called “Beyond Initial ROI: Utilizing Your Brand to Improve Your Search Marketing Results” at the DMA06 conference.
-
Digital
Verizon Spins Off Print, Online Directories
Verizon Communications will spin off its print and online telephone directories, including Internet local search portal SuperPages.com, the company announced yesterday.
-
Digital
Online Gaming Network Offers Pay-Per Click Advertising
Mobile Gaming Now, an Internet gaming Web site network based in Kirkland, WA, plans to launch a pay-per-click advertising program in November.