Digital

• Digital

  Didit Manages Search Engine Campaigns for Q Interactive

  Q Interactive has retained the online marketing services agency Didit to manage search engine marketing campaigns for its advertising supported network of Web sites.

• Digital

  CafePress Ties Blog Tags to Ads

  Imagine for a moment that you want to market 25 million different products online. Now imagine that many of those products are timely items strongly linked to events in the news. Finally, imagine that you have to add almost a million new products a week to your line

• Digital

  The Web Analytics behind an E-card

  The Internet has done a lot to change both Americans’ buying habits and the way we relate to each other: e-mail rather than letters or phone calls, sending gifts online rather than using the mails, and so on. American Greetings Interactive, the online subsidiary of Cleveland-based card maker American Greetings, has built its business on the prospect that those two trends will intersect. The company counts on the fact that the right mix of personalized message and Flash animation will get us to use our desktop PCs to send our heartfelt sentiments out into cyberspace.

• Digital

  Search Helps Golfers Hit the Links

  Want to know how to stumble upon a new ctegory ripe for vertical search? Just find something lots of people are always looking for, identify some group of advertisers who want to reach them, and build a platform that bring the two together. Done and done.

• Digital

  YP Corp. Income Falls in Quarter

  YP Corp. posted net income of $266,405 for the third quarter, a decrease from net income of $826,848 in the prior year.

• Digital

  Marchex Hires Bill Day, Buys Pay-per-call Tech

  Local media and ad firm Marchex announced it will acquire pay-per-call ad technology platform VoiceStar for $20 million, plus $8 million in further investment in 2008 in products and infrastructure.

• Digital

  Five Questions About Digital Strategy and Analytics

  This week, Chief Marketer columnist Dave Friedman called upon an Avenue A | Razorfish co-worker, vice president of strategy Margie Chiu, to share some ideas on digital analytics. Read on for thoughts on both strategic and tactical approaches.

• Digital

  Blockbuster Acquires Movielink Download Service

  Blockbuster Inc. has acquired Movielink, a movie download service, for an undisclosed sum.

• Digital

  Live from ETail: Otto High on Rich Media

  Quick, what’s the least effective selling channel in terms of presentation?

  Hint: It’s not catalogs or retail.

  No, it’s online, where products are lined up the same way on almost every Web site.

• Digital

  Live from ETail: What’s Ahead for EBay

  Ebay is testing different home pages for different buyer segments and shopper personas, according to vice president, buying experience, Jamie Iannone.