Digital Archives - Page 37 of 108

American Airlines Sues Google Over Keyword Ads

American Airlines is suing Google over keyword ads triggered by the airline’s trademarks.

Bridal Media Ventures Now Part Of Red Ventures

Red Ventures, Charlotte, NC, has acquired Bridal Media Ventures. Terms of the acquisition were not disclosed.

American College of Physicians Taps E-Healthcare Solutions

The American College of Physicians has chosen E-Healthcare Solutions to provide online advertising for the organization’s portfolio of medical and healthcare Web sites.

Digital

Didit Manages Search Engine Campaigns for Q Interactive

Q Interactive has retained the online marketing services agency Didit to manage search engine marketing campaigns for its advertising supported network of Web sites.

Digital

CafePress Ties Blog Tags to Ads

Imagine for a moment that you want to market 25 million different products online. Now imagine that many of those products are timely items strongly linked to events in the news. Finally, imagine that you have to add almost a million new products a week to your line

Digital

The Web Analytics behind an E-card

The Internet has done a lot to change both Americans’ buying habits and the way we relate to each other: e-mail rather than letters or phone calls, sending gifts online rather than using the mails, and so on. American Greetings Interactive, the online subsidiary of Cleveland-based card maker American Greetings, has built its business on the prospect that those two trends will intersect. The company counts on the fact that the right mix of personalized message and Flash animation will get us to use our desktop PCs to send our heartfelt sentiments out into cyberspace.

Digital

Search Helps Golfers Hit the Links

Want to know how to stumble upon a new ctegory ripe for vertical search? Just find something lots of people are always looking for, identify some group of advertisers who want to reach them, and build a platform that bring the two together. Done and done.

Digital