Digital
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Digital
ShopWiki Names Cumming CEO
ShopWiki (www.shopwiki.com), a shopping search engine, has named Rory Cumming chief executive officer.
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Digital
Fair Issac and Think Partnership Jointly Combat Click Fraud
Fair Issac Corp. and Think Partnership Inc. have formed a technology alliance to launch ValidClick AdExchange, for monitoring and pricing pay-per-click advertising to prevent fraud.
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Digital
Marketing to Facebook Users
An understanding of how Facebook is structured and how it can be used provides a range of options for relationship marketers looking to tap into its huge user base and find ways to deepen their company’s relationships with customers. Click here to find out how you can adapt your social networking strategy to Facebook.
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Digital
European Holiday Online Spending to Reach $71 Billion: Survey
Internet users in Europe will spend a projected 51 billion euros ($71 billion in U.S. currency) online during this holiday season this year, according to Forrester Research Inc.
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Digital
WPP Acquires Blast Radius
WPP has acquired Blast Radius, an interactive agency based in Vancouver. Terms of the acquisition were not disclosed.
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Digital
Microsoft Buys Into Facebook
Microsoft will take a $240 million (1.6%) equity stake in Facebook, the online social network, and will expand its existing advertising partnership with the company.
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Digital
Redcats Taps Mercent to Boost Online Sales
Redcats USA has selected Mercent software to help expand its online sales.
The budget was not disclosed.
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Digital
Online Search Boosts CPGs Fortunes: Study
Consumers who use online search to look up packaged goods are more engaged with the products they find, and ultimately spend more, according to a new study.
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Digital
Yahoo CMO Leaves for As-Yet Unnamed Consumer Brand
(Promo) Yahoo chief marketing officer Cammie Dunaway has become the latest C-level executive to leave the Web portal/search engine since co-founder Jerry Yang stepped in to replace former CEO Terry Semel last June.
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Digital
Travelzoo Names Max Rayner CIO
Travelzoo, an online travel deals firm, has named Max Rayner chief information officer, effective Nov. 5.