Digital
-
Digital
Online Search Boosts CPGs Fortunes: Study
Consumers who use online search to look up packaged goods are more engaged with the products they find, and ultimately spend more, according to a new study.
-
Digital
Yahoo CMO Leaves for As-Yet Unnamed Consumer Brand
(Promo) Yahoo chief marketing officer Cammie Dunaway has become the latest C-level executive to leave the Web portal/search engine since co-founder Jerry Yang stepped in to replace former CEO Terry Semel last June.
-
Digital
Travelzoo Names Max Rayner CIO
Travelzoo, an online travel deals firm, has named Max Rayner chief information officer, effective Nov. 5.
-
Digital
Hitwise Service Tracks Online Shopping Data
Hitwise Pty. Ltd. has launched a Web-based retail data center for tracking online shopping trends and data.
-
Digital
Untracked Conversions Mean Wasted Advertising
Granted, search is one of the most accountable forms of advertising ever devised. You can track clicks right down to the keyword. But can you
track conversions? That’s a little trickier, says Cam Balzer. Click here to read why. -
Digital
Viewpoint Acquires Springbok for $5.5 Million
Viewpoint Corp. has acquired Springbox, an Austin, TX-based interactive marketing firm for $5.5 million in cash and stock.
-
Digital
Interwoven to Acquire Optimost for $52 Million
Interwoven Inc., an online marketing services firm, will acquire Optimost, a developer of Web software and services, for $52 million.
The transaction is expected to close in the fourth quarter.
-
Digital
Customer Acquisition Network Buys InterClick
Customer Acquisition Network Inc. an online advertising company, has acquired InterClick, an Internet advertising network.
Terms were not disclosed.
-
Digital
Creative Direction Buys Stake in Rezoom.com
Creative Direction Inc., a Kokomo, IN-based marketing and technology firm, has bought a stake in ReZoom.com, a lifestyle and commercial Web site aimed at the over-40 market.
-
Digital
Quantcast Names Reeves CTO
Quantcast, an Internet ratings service, has named Damian Reeves, chief technical officer and Ron Bodkin chief software architect.