Digital
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Digital
European Holiday Online Spending to Reach $71 Billion: Survey
Internet users in Europe will spend a projected 51 billion euros ($71 billion in U.S. currency) online during this holiday season this year, according to Forrester Research Inc.
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Digital
WPP Acquires Blast Radius
WPP has acquired Blast Radius, an interactive agency based in Vancouver. Terms of the acquisition were not disclosed.
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Digital
Microsoft Buys Into Facebook
Microsoft will take a $240 million (1.6%) equity stake in Facebook, the online social network, and will expand its existing advertising partnership with the company.
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Digital
Redcats Taps Mercent to Boost Online Sales
Redcats USA has selected Mercent software to help expand its online sales.
The budget was not disclosed.
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Digital
Online Search Boosts CPGs Fortunes: Study
Consumers who use online search to look up packaged goods are more engaged with the products they find, and ultimately spend more, according to a new study.
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Digital
Yahoo CMO Leaves for As-Yet Unnamed Consumer Brand
(Promo) Yahoo chief marketing officer Cammie Dunaway has become the latest C-level executive to leave the Web portal/search engine since co-founder Jerry Yang stepped in to replace former CEO Terry Semel last June.
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Digital
Travelzoo Names Max Rayner CIO
Travelzoo, an online travel deals firm, has named Max Rayner chief information officer, effective Nov. 5.
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Digital
Hitwise Service Tracks Online Shopping Data
Hitwise Pty. Ltd. has launched a Web-based retail data center for tracking online shopping trends and data.
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Digital
Untracked Conversions Mean Wasted Advertising
Granted, search is one of the most accountable forms of advertising ever devised. You can track clicks right down to the keyword. But can you
track conversions? That’s a little trickier, says Cam Balzer. Click here to read why. -
Digital
Viewpoint Acquires Springbok for $5.5 Million
Viewpoint Corp. has acquired Springbox, an Austin, TX-based interactive marketing firm for $5.5 million in cash and stock.