Digital

• Digital

  Shipwire Opens Canadian Facility

  Fulfillment outsourcer Shipwire, Inc. is expected to announce today the opening of a new facility in Toronto, Canada.

• Digital

  Sears Pushes Holiday Campaign Via the Internet, Sweepstakes

  Sears is tapping into shoppers’ love of the Internet and other technologies to back this year’s holiday-themed campaign.

• Digital

  AOL to Acquire Quigo Technologies

  AOL is buying Quigo Technologies Inc., an online advertising company that specializes in matching ads to specific portions of Web sites, according to wire service reports.

• Digital

  Mercado SEO Feature Geared For Online Catalogs

  Mercado Software has debuted a new search engine optimization module aimed at highlighting merchandise from online retailers.

• Digital

  Advertisers Under-use Optimization Technology: Jupiter

  While many online advertisers employ simple search optimization techniques, a number of effective strategies are being ignored, according to JupiterResearch.

• Digital

  Deck the Halls With Blogs and Videos: Improve Your Holiday Sales With Social Media

  This holiday season, marketers are using an array of highly innovative, diverse and market-savvy Web 2.0 media to connect with customers. We recently looked at a dozen of the hottest products and brands to see how they’re differentiating themselves from the competition and reaching new markets.

• Digital

  Riddle Me This: The Puzzle of Promotions Via Social Networks

  Social nets still pose some confounding riddles for advertisers who want to use them to convey messages about brands or promotions.

• Digital

  MySpace Expands Selections for Targeting Ads

  MySpace has introduced more than 100 additional selectable interest categories for targeting online advertising to individuals who use this social networking Web site.

• Digital

  HotChalk Ad Network Targets Parents and Teachers

  HotChalk Inc. has launched an online advertising network of more than 50 Web sites for targeting the education marketplace, including teachers and parents.

• Digital

  ValueClick Study: Ad Networks Outperform Automotive Sites

  Ad campaigns targeting a large network of Web sites generated higher click-through response than automotive specific Web sites — for reaching prospective automobile buyers, according to survey findings released by ValueClick Inc.