Digital
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Engagement
Influencer Marketing During COVID: Strategies From Pernod Ricard, Turner and Ally Financial
How Pernod Ricard, Turner Networks and Ally Financial have incorporated influencers into their marketing strategies in more significant ways while in-person engagements have been limited.
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Demand Gen
Brands on Fire: Budweiser
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Social
Clubhouse App: What Brands Need to Know
If you’ve managed to score an invite to the club, here are a few tips for tackling the new social craze.
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Digital
Tips for Evaluating Alternative Solutions to Third-Party Cookies
Following are ways in which marketers can evaluate emerging alternatives to third-party cookies.
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Digital
Marketers on Fire: Hennessy U.S. SVP Jasmin Allen
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Video Marketing
SAP Uses ‘Blank Canvas’ Digital Series to Engage Socially-Conscious Audiences
SAP’s digital video series showcases companies’ efforts–beyond its own–regarding environmental sustainability and social issues.
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Acquisition
Four Insights for Creating Social Media Campaigns Surrounding Tentpole Events
While some companies have chosen not to air expensive 30-second spots during the event, many are crafting social media campaigns to engage consumers in place of TV commercials.
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Acquisition
Walmart Partners With Trade Desk to Build Demand-Side Advertising Platform
Walmart is building its own demand-side platform (DSP) for marketers to buy ad inventory.
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Engagement
LG’s B2B Arm Launches Virtual 3D Showroom for Hybrid Events
LG’s virtual alternative to the trade show floor is a new customizable 3D showroom that it intends to scale in the coming year.
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Acquisition
CMO Council Report: 65 Percent of Marketers to Increase Spend in 2021
Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.