Digital
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Digital
MySpace Expands Selections for Targeting Ads
MySpace has introduced more than 100 additional selectable interest categories for targeting online advertising to individuals who use this social networking Web site.
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Digital
HotChalk Ad Network Targets Parents and Teachers
HotChalk Inc. has launched an online advertising network of more than 50 Web sites for targeting the education marketplace, including teachers and parents.
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Digital
ValueClick Study: Ad Networks Outperform Automotive Sites
Ad campaigns targeting a large network of Web sites generated higher click-through response than automotive specific Web sites — for reaching prospective automobile buyers, according to survey findings released by ValueClick Inc.
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Digital
ShopWiki Names Cumming CEO
ShopWiki (www.shopwiki.com), a shopping search engine, has named Rory Cumming chief executive officer.
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Digital
Fair Issac and Think Partnership Jointly Combat Click Fraud
Fair Issac Corp. and Think Partnership Inc. have formed a technology alliance to launch ValidClick AdExchange, for monitoring and pricing pay-per-click advertising to prevent fraud.
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Digital
Marketing to Facebook Users
An understanding of how Facebook is structured and how it can be used provides a range of options for relationship marketers looking to tap into its huge user base and find ways to deepen their company’s relationships with customers. Click here to find out how you can adapt your social networking strategy to Facebook.
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Digital
European Holiday Online Spending to Reach $71 Billion: Survey
Internet users in Europe will spend a projected 51 billion euros ($71 billion in U.S. currency) online during this holiday season this year, according to Forrester Research Inc.
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Digital
WPP Acquires Blast Radius
WPP has acquired Blast Radius, an interactive agency based in Vancouver. Terms of the acquisition were not disclosed.
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Digital
Microsoft Buys Into Facebook
Microsoft will take a $240 million (1.6%) equity stake in Facebook, the online social network, and will expand its existing advertising partnership with the company.
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Digital
Redcats Taps Mercent to Boost Online Sales
Redcats USA has selected Mercent software to help expand its online sales.
The budget was not disclosed.