Digital

• Digital

  Deck the Halls With Blogs and Videos: Improve Your Holiday Sales With Social Media

  This holiday season, marketers are using an array of highly innovative, diverse and market-savvy Web 2.0 media to connect with customers. We recently looked at a dozen of the hottest products and brands to see how they’re differentiating themselves from the competition and reaching new markets.

• Digital

  Riddle Me This: The Puzzle of Promotions Via Social Networks

  Social nets still pose some confounding riddles for advertisers who want to use them to convey messages about brands or promotions.

• Digital

  MySpace Expands Selections for Targeting Ads

  MySpace has introduced more than 100 additional selectable interest categories for targeting online advertising to individuals who use this social networking Web site.

• Digital

  HotChalk Ad Network Targets Parents and Teachers

  HotChalk Inc. has launched an online advertising network of more than 50 Web sites for targeting the education marketplace, including teachers and parents.

• Digital

  ValueClick Study: Ad Networks Outperform Automotive Sites

  Ad campaigns targeting a large network of Web sites generated higher click-through response than automotive specific Web sites — for reaching prospective automobile buyers, according to survey findings released by ValueClick Inc.

• Digital

  ShopWiki Names Cumming CEO

  ShopWiki (www.shopwiki.com), a shopping search engine, has named Rory Cumming chief executive officer.

• Digital

  Fair Issac and Think Partnership Jointly Combat Click Fraud

  Fair Issac Corp. and Think Partnership Inc. have formed a technology alliance to launch ValidClick AdExchange, for monitoring and pricing pay-per-click advertising to prevent fraud.

• Digital

  Marketing to Facebook Users

  An understanding of how Facebook is structured and how it can be used provides a range of options for relationship marketers looking to tap into its huge user base and find ways to deepen their company’s relationships with customers. Click here to find out how you can adapt your social networking strategy to Facebook.

• Digital

  European Holiday Online Spending to Reach $71 Billion: Survey

  Internet users in Europe will spend a projected 51 billion euros ($71 billion in U.S. currency) online during this holiday season this year, according to Forrester Research Inc.

• Digital

  WPP Acquires Blast Radius

  WPP has acquired Blast Radius, an interactive agency based in Vancouver. Terms of the acquisition were not disclosed.