Digital
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Digital
Don’t Ignore the Sales Funnel
Most advertisers are failing to give credit for their campaigns’ success where credit is due, according to a recent study by Microsoft’s Atlas Institute.
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Digital
Web Video: State Farm is There
U.S. Net visitors watched 13.1 billion online videos in Feb. 2009
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Digital
Web: Did You Know…Boomers are Invading Facebook?
Women over 55 are the fastest growing U.S. demographic on Facebook and now number 1.5 million among the social network’s 180 million registered users
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Digital
BART Tests Fare/Meal Mobile Deal
Hungry public transit riders in San Francisco may soon get help getting to their next fast food fix. The Bay Area Rapid Transit (BART) system ran a four-month
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Digital
Mobile A Sweet Deal for Axe
Chocoholics Know their Craving can Hit Anytime, anywhere, at home or away. That’s why Axe made sure to launch its choco-themed Dark Temptation body spray
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Digital
Heroic Promotions
7-Eleven ran its first promotion with a comic- book-inspired blockbuster X-Men: The Last Stand three years ago. Since then, a string of successes, including
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Digital
Online in Troubled Times
Under pressure to make every marketing dollar count in this recession, marketers are gravitating to channels that offer measurability, accountability
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Digital
A Method to Improve March Madness
Today’s economy means many brands are looking to leave the big-dollar March Madness broadcast buys in the past, in favor of more accountable media
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Digital
Inflection Point Media Launches B-to-B Internet Ad Network
Inflection Point Media (IPM) has launched an Internet advertising network that targets small and medium size businesses, using online search and directory profile data. The network reaches 32 million monthly Web site visitors.