Inflection Point Media (IPM) has launched an Internet advertising network that targets small and medium size businesses, using online search and directory profile data. The network reaches 32 million monthly Web site visitors.
Sales prospects are identified with search and online navigation data from Web sites participating in the network. Search and behavioral data are segmented to target advertising based on specific interest categories.
Clickstream data collection sources include Internet cookies for monitoring Web site usage and other custom Web site features, for identifying users
Network
