Digital

• Digital

  All A-Twitter

  LOVE IT OR LOATHE IT, MARKETERS NEED TO MAKE PEACE WITH THE MICROBLOG SERVICE It’s safe to say that marketers fall into three categories when it comes

• Digital

  The New Real Deal

  Last July, Coldwell Banker broke YouTube. They didn’t mean to. But they were uploading agent videos to their new On Location branded channel and added

• Digital

  Chicago’s Field Museum Goes Mobile

  Ever feel the urge to chuck the cubicle life, swap your Blackberry for a blue beard, and swash and buckle around the Spanish Main? Visitors to the “Real Pirates” exhibit at Chicago’s Field Museum of Natural History

• Acquisition

  Sears Seeks “Laundry Extremes” in Kenmore Video Contest

  Kenmore is seeking people who are willing to confess to their weirdest and wildest ways to get dishes and clothes clean.

  Three winners will receive appliances from the Elite line.

  People can submit 30-90 second video confessions through Sept. 6. Visitors can vote for their favorite videos from Sept. 11 through Oct. 1.

  Interestingly, many of the video submissions are from men. Here’s an example of one video by one entrant.

• Digital

  Strategies: Love Connection

  When you think of big tennis competitive centers, you open up your mental atlas and flip to Wimbledon, Paris, Melbourne and New York. You may not necessarily

• Digital

  Learn Your Social ABCs

  As many as 60% of the Fortune 1000 will be doing social media marketing by next year, according to Gartner Research (Oct. 2008) and almost half of those

• Data & Analytics

  Strategies: JetBlue’s Packed Flight

  If you don’t recognize names like Kevin Nalts, Justine Ezarik or Meghan Asha, you’ve revealed two things about yourself: You’re not part of the digital

• Digital

  Tweet-Tourage

  By erasing the lag time between message blast and message viewing, Twitter is shaping up as a very useful platform for running real-time promotional campaigns

• Digital

  WPP Launches Search, Brand Building Research Project

  WPP has launched a research project designed to qualify the relationship between search engine marketing and brand building. The company

• Digital

  Publishers Leaving Billions on the Table: Rubicon

  Online publishers are losing billions of dollars as a result “secondary premium inventory” that is being undervalued and undersold, according to a recent report by the Rubicon Project