Digital
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Digital
Exclusive Discount Helps Fathead Connect With Military Families
Molly McLeod of Fathead shares how her brand created a targeted campaign to the military community that increased engagement with this segment by 700%.
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Digital
Patrón Tequila, Dominant, Yet Fights Authenticity Challenge
Lee Applbaum, global CMO for Patrón Spirits, talks about how the brand fought back a authenticity challenge.
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Acquisition
Where Marketing Budget Dollars Are—And Should—Be Going in 2016
Learn the latest on where CMOs are spending their marketing budgets in a free webinar Wednesday, Feb. 10
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Data & Analytics
Breaking Through The Noise: 3 Steps for a Better Content Strategy
Marketers need to ground their content marketing strategies to create a personalized experience for each customer to demonstrate measureable business value.
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Acquisition
Steven Tyler + Skittles=1 Sweet Super Bowl Ad
This is an inside look at the making of a Super Bowl spot, by DDB Chicago, that we don’t often get to see. Matt Montei, senior marketing director at Skittles parent company Wrigley, weighs in.
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Acquisition
Focus on the Customer in Search Engine Optimization
Search engine optimization is become more challenging—but there are many tangible things marketers can do to improve SEO performance.
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Digital
Content Marketing Needs to Evolve
Many marketers are still using the same content marketing strategies that worked three years ago—and that’s a recipe for diminishing returns.
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Acquisition
Coors Light’s Musical Sidewalk Experience
Coors Light is delivering playlists—developed by neighborhood preferences—to New York City via branded kiosks.
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Acquisition
In a First, McDonald’s Ties Sales to its App
When McDonald’s launched its McDonald’s Mobile app last summer, it hoped for downloads. What it got was that it could tie its digital strategy to restaurant sales
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Acquisition
What to Expect in 2016: Webinar
Join us this Thursday, Jan 28 at 2 pm ET for a free live webinar, “10 Key Marketing Trends for 2016.”