If you haven’t yet seen the Skittles commercial with Aerosmith singer Steven Tyler made for this Sunday’s Super Bowl, check it out.
It seems like a mismatch, an aging rocker and a rainbow-colored candy made for kids, but it works. This article from the Chicago Tribune lays out the lengthy timeline on how the spot was created. It all begins back in February 2015, with the assessment of Skittles first Super Bowl ad. The timeline for the 2016 spot runs through buying time, concept, when the Skittles “Portrait” emerges, the search for a celebrity, the shoot, the editing, teasers—by Panthers and Broncos teammates—and the big reveal.
This is an inside look at the making of a Super Bowl spot, by DDB Chicago, that we don’t often get to see. Matt Montei, senior marketing director at Skittles parent company Wrigley, weighs in.
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