Digital
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Acquisition
Brit + Co CEO on Why Snapchat is a New Partner
Brit Morin, the founder and CEO of Brit + Co, shares the company’s strategy on how to create content for Snapchat.
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Demand Gen
Digital Leads 2016 B2B Marketing Spending Growth
Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations.
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Acquisition
Royal Caribbean CMO Jim Berra on Marketing the Mega Cruise Line
Jim Berra, CMO of Royal Caribbean International, on the brand’s social and digital strategy to market to Millennials and new cruisers.
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Digital
Live From Adobe: The Social Sides of Comedy Central, McDonald’s and George Clooney
Keynoters at this week’s Adobe Summit shared the importance of engagement and why they do (or in Clooney’s case don’t) use social media.
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Acquisition
New Balance Digital Brand Director, Patrick Cassidy, Shares Strategy Tips
Patrick Cassidy, global digital brand marketing director for New Balance, talks about its work to challenge mega competitors Nike, Adidas and Under Armour.
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Acquisition
3 Strategies for Mobile App Adoption Success
To achieve mobile app adoption and create a loyal customer base for your app, consider implementing these three long-term strategies.
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Demand Gen
Is an Affiliate Program Right for You?
If managed properly, an affiliate marketing program can account for 5 to 15 percent of your brand’s online revenue
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Demand Gen
Taking Ownership of the Customer Journey to Improve B2B Sales
Many B2B firms struggle with today’s content-heavy sales process. Only 27% of the leads marketers send to sales teams are qualified; 79% don’t convert.
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Digital
Targeting a Constantly Moving Audience With Digital Advertising
Marketing isn’t made easier just because the digital age has created more ad platforms. In fact, all of these opportunities make marketing more complicated.
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Data & Analytics
Improve Your Customer Journey With Anonymous User Data
True personalization is a tall order, especially when you consider the fact that brands’ audiences largely consist of anonymous users.