Digital
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Demand Gen
The Essential Role of B2B Content Marketing
Having marketing automation or account based marketing in place is great, but if a B2B organization doesn’t have the content marketing plan in place to back it up, those initiatives are doomed to fail.
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Digital
Using Micro-Influencers to Create Word of Mouth
Today, word of mouth marketing has become a healthy alternative to celebrity endorsement. Here’s 5 tips to connect with these everyday micro-influencers.
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Digital
Now See This: The Power of Building Communities Visually
User generated videos, images and memes are a major way brands like Marvel are connecting with fans and building communities online.
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Acquisition
Fruit of the Loom Tricks Shoppers at Pop-Up Shop
Fruit of the loom opened a pop-up shop under the faux name Früt to show customers that’s its underwear really are chic.
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Acquisition
Why Clorox Upended its Marketing Department: CMO Eric Reynolds
When a mega brand makes major changes to its marketing department, we all want to know why. Forbes talked with Eric Reynolds, CMO, at The Clorox Co. to find out.
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Acquisition
Marketing Olympic Athletes Masks Challenges in Rio
Zika, poverty, political unrest: all reasons marketing Olympic athletes and their inspiring stories is a way to soften the atmosphere for the Games in Rio.
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Acquisition
PetSmart Pops-Up Doggy Ice Cream Social
The PetSmart Treat Your Pup Sweepstakes uses the hashtag #TreatYourPup for a chance to win PetsHotel services including dog day camp and grooming services.
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Acquisition
Coca-Cola Unveils Extensive Summer Olympic Marketing Campaign
Coca-Cola has unveiled details around its #ThatsGold campaign tied to the upcoming Summer Olympics in Rio.
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Acquisition
A Handful of Clever Marketing Principles and Pokémon Go Goes Wild
Forbes contributor Jayson DeMers lays out the seven principles for marketing Pokémon Go that marketers can use to promote their own products.
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Digital
Creating Brand Identity With Digital Transformation
Here’s three key things disruptive CMOS can do to drive digital transformation in their marketing organizations.