Digital
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Acquisition
Twitter Bloggers Offered Service to Monetize Branded Videos
Twitter is expanding its content creator revenue programs with a new service that allows creators who work with brands to monetize their content.
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Acquisition
Honey Bunches of Oats Launches “THIS. IS. EVERYTHING.” Campaign
The new 360-degree campaign for Honey Bunches of Oats kicks off with new TV spots this month in both English and Spanish.
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Acquisition
5 Recent Major Moves to Leverage for Your Marketing Strategy
Lessons learned for you to apply to your own marketing strategy and campaign work.
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Acquisition
Content Marketing Takes JetBlue to New Heights
One of JetBlue’s most impactful consumer marketing strategies has been to remain true to its brand and mission of “inspiring humanity.”
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Acquisition
The Ups and Downs of Twitter’s Promoted Stickers
Will Twitter’s Promoted Stickers push the embattled social network over the line from red to black? Possibly, but it doesn’t look likely.
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Acquisition
Six Reasons Brands Should Use Health & Wellness Influencers
Health & Wellness Influencers are highly trusted and credentialed, just one of six key reasons why these influencers should be in your marketing basket.
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Data & Analytics
Are you Ready for the Massive Technology Shift? Survey
Here are 10 insights into what is fueling the rise of the chief marketing technologist based on a new in-depth survey from DataXu.
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Acquisition
PepsiCo is Exclusive Twitter Promoted #Stickers Partner
Twitter has signed a new deal with PepsiCo as its exclusive Twitter Promoted #Stickers partner hoping to jumpstart stagnant subscribers and revenue.
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Acquisition
Coca-Cola’s Olympic Marketing Director on Marketing at the 2016 Games
James Williams, Olympic marketing and assets director at Coca-Cola, talks about the multifaceted marketing of its iconic brand at the 2016 Olympic Games.
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Digital
Creating a Successful Customer Review Strategy
User reviews have a powerful impact on your brand and your success, and nothing so powerful should be left to chance. But a review strategy doesn’t mean that you manufacture your own reviews.