Digital & Technology
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Digital & Technology
AI and Communications Analytics: A Match Made in Heaven
Increased awareness around and access to generative AI brings equal parts anxiety and excitement. Indeed, there are ethical issues to contend with, but also significant advantages to adding AI-powered tools to your work. Our author explores how communications analytics experts are exploring the creativity and freedom that comes with AI across analytics and primary research.
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Digital & Technology
Social Media for PR Campaigns: Adapt for a New Audience
While the foundations of social media strategy for PR—goals, knowing the audience, measuring engagement, etc.—has stayed the same, much of the execution has changed.
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Branding/Marketing
TikTok Outlines 6 Fundamental Principles for Creating Compelling Short-Form Video
At the 2024 Meltwater Summit in New York City last month, Neil Cameron, Head of Canadian Agency Partnerships at TikTok, guided attendees through “six universal truths” for creating compelling, short-form video on the platform. Regardless of budget or bandwidth constraints, PR and marketing pros can leverage these principles when creating video content.
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Digital & Technology
Break Through the LinkedIn Noise by Avoiding Four Mistakes
Standing out on LinkedIn is possible, especially by avoiding these four mistakes.
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Digital & Technology
Cannes Lions Takeaways: Creativity Hits Back and PR Earns Some Metal
At the 2024 Cannes Lions Festival of Creativity PR finally broke through and received well-deserved award recognition. For the first time, a PR agency claimed sole credit for the PR category, with Golin winning the PR Lions Grand Prix for Idea Creation for their “Misheard Version” campaign for Specsavers. Ogilvy PR also earned big accolades […]
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Digital & Technology
5 Gold Medal Tips to Make You a Top PR Presenter
By incorporating these gold medal tips into the presentation, you’ll be on your way to capturing the audience with every pitch, speech or press conference.
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Digital & Technology
Setting and Owning the Narrative: 3 Considerations for PR Practitioners
Setting and owning the narrative has never been more important, our author writes. The opportunity for practitioners is to utilize their understanding of narrative and apply it in a rapidly changing environment to support a new generation of branding. Here are three ways to accomplish this.
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Digital & Technology
Five Ways AI Is Transforming Media Monitoring In 2024
As AI revolutionizes PR, it offers untapped potential to streamline difficult duties such as media monitoring.
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Corporate Social Responsibility
PR Roundup: Trump Spokesperson Cut Off on CNN, Microsoft’s AI Social Campaign and IPR’s Election Disinformation Report
This week’s PR Roundup looks at a presidential campaign spokesperson going rogue during a CNN interview, Microsoft using AI and social media to reach restaurant owners and the Institute for Public Relations’ newest report on combatting election disinformation.
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Crisis Management
The Impact of Digital Innovation on Healthcare Industry Communications
While healthcare technology shows promise and positive results, the market still faces many challenges which PR teams must navigate.
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