Digital & Technology
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Digital & Technology
Featuring Veteran Employees’ Powerful Stories for Veterans Day
Veterans Day is an opportunity for companies to stand out while showcasing the invaluable contributions by these exceptional employees through unique communications methods.
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Digital & Technology
Explainer: Language Learning Models or LLM
Today we review the basics of Language Learning Models also known as Large Language Models and how they influence artificial intelligence.
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Digital & Technology
Revving Up DEI Through Email Signatures
A simple way to build a more DEI-friendly work environment is by leveraging your most-used communication tool—everyday business email and email signatures.
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Data Driven ROI
Why Performance Marketers Should Lean Into Brand Marketing
Many performance marketers are questioning whether they can afford to spend on direct-response campaigns to grow or maintain revenue. But for smart performance marketers, it’s not a question of whether to spend or cut. It’s a question of allocation—and of revising the old marketing practice of separating branding and performance campaigns. To get real traction with a more integrated funnel approach, consider these seven steps.
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AI
Five Ways GenAI Can Assist Digital Marketing and Communications
Marketers who are not yet familiar with generative AI and large language models are already falling behind their peers. Harnessing these tools can make the creative process for marketers more efficient and, in many cases, improve their final product. Here are six uses of AI that can be applied in marketing today.
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Digital & Technology
Navigating Executive PR in the Age of AI: Keys to Building Influence and Trust
To navigate the challenges AI poses to building influence and trust, here are three essential strategies executives can adopt to enhance their influence and maintain credibility in the AI-driven era.
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Digital & Technology
Media Outlets to PR Pros: Pitch Multi-platform, Social-Friendly and Niche Storytelling
It is imperative for PR pros to ensure that the essence of their story is flexible enough to work across multiple platforms while maintaining a compelling core message.
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Digital & Technology
AI-Powered Answer Engines: Five Ways to Proactively Manage Reputation
An Institute for Public Relations Webinar last week, titled “Al-Powered Answer Engines: Shifts in Digital Reputation Building,” panelists outlined five ways in which marketing and communications professionals can proactively manage digital brand reputation amid the shift brought about by AI-powered answer engines.
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Crisis Management
PR Roundup: The Amazon RTO Backlash Continues, B2B Agency Gold, PR Budget Cuts
This week’s PR Roundup looks at the backlash to Amazon’s return to office rollout, how B2B agencies can profit this year and where PR pros are tightening their budgets.
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Digital & Technology
Maximizing PR Impact While on a Budget
Whether you’re an agency PR pro representing a client or an in-house communicator, you know PR is crucial for the visibility and success of any business. But in this economy, many businesses are struggling to afford the full-scale PR programs they once had
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