Demand Gen
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Data & Analytics
Striking Gold in B2B Lead Generation
In the world of enterprise B2B lead generation, the relationship between sales and marketing is often fractious.
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Data & Analytics
3 Reasons Targeted Data is Critical to ABM
Regardless of your ABM approach, targeted, clean, accurate and shared account and contact data is required to make ABM work at all, let alone work well.
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Demand Gen
How Salesforce is Winning Nine-Figure Deals
Read how Salesforce is using strategic relationships with c-suite leaders to increase engagement and sales.
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Data & Analytics
Building a Strong Marketing Data Strategy
Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?
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Data & Analytics
Top 3 Tips for Optimizing Your Marketing Strategy
How can you make sure your marketing strategy is paying off and driving new business?
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Data & Analytics
Making the Most of Anonymous & Known Customer Data
Effectively using both known and anonymous data gives marketers an edge to guide customer desires and build loyalty. Learn more in a free webinar March 9.
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Acquisition
Why Referral Marketing Is a Strategic Imperative for 2016
Most business leaders intuitively believe that referrals are the best possible leads, and new research shows just how dramatic an impact referrals have.
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Acquisition
Connecting With Millennials Requires a New Approach
Engaging with Millennials requires both B2B and B2C marketers to be available and authentic in all channels.
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Acquisition
Generating Better Reports for Lead Gen Feedback
Were the leads good, or was there foul play? And how can you possibly make improvements without the proper feedback loop? Don’t stress – there’s still hope!
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Demand Gen
Cross-Channel Attribution Trends
Cross-channel attribution is helping brands track marketing and media efforts more accurately and helping to show how they impact overall business.
