Data & Analytics Archives - Page 8 of 26

Generating Better Reports for Lead Gen Feedback

Were the leads good, or was there foul play? And how can you possibly make improvements without the proper feedback loop? Don’t stress – there’s still hope!

Data & Analytics

Refocusing Social Measurement with Objective-Driven Analytics

We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists

Data & Analytics

Bing Driving High-Quality Traffic

According to Adobe Digital Index, Bing search results are driving higher-quality traffic to sites compared to Google, and retailers are getting higher revenue-per-visit from Bing.

Data & Analytics

What Data Modeling Approach Is Best For You?

There can be a contradiction between the clarity and insight that the data model provides versus the analytical quality of that model.

Data & Analytics

Waging the War for Data Science Talent

Relatively few individuals have the training and experience to comprehend the big data landscape and make sense of what is going on.

Data & Analytics

Despite Security Concerns, Consumers Still Share Data

Consumers are worried about security, but they’re still willing to share information with organizations they trust, according to a new survey from SAS.

Data & Analytics

Webinar: Overstock’s Transition to Data-Driven Marketing

Online retail powerhouse Overstock has been on the cutting edge of data-driven marketing practices, and Overstock CIO Bhargav Shah will be discussing Overstock’s transition to a data-driven business in a live webinar on November 5.

Data & Analytics

The Secret to B2B Data? Keep It Clean

You know the old saying….cleanliness is next to great data. Well, maybe that’s not quite how it goes. But B2B marketers that want to connect with their customers should keep up with their data hygiene. During a pre-conference intensive at DMA 2014 in San Diego, Ruth P. Stevens, president, eMarketing Strategy, and Cyndi W. Greenglass, […]