Data & Analytics

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  Data & Analytics

  Turning Big Data Into an Actionable Marketing Asset

  Companies stand to gain a great deal by making big data and other systems of record more actionable, but harnessing big data’s potential is hard, particularly for enabling a compelling customer experience at the point of consumption.

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  Data & Analytics

  Chief Marketer Listline July 1

  Chief Marketer and NextMark offer a selection of files new to market.

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  Data & Analytics

  Why Real-Time Data Should Matter to Marketers

  Managing real-time data requires real-time interaction management and enterprise marketing technology.

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  Data & Analytics

  Create a Better B2B Big Data Plan

  Sure, you’ve got lots of B2B data. But do you have a plan for how to use it? Now is the time to set your big data agenda.

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  Data & Analytics

  Webinar: Data-Driven B2C Strategy

  This upcoming Chief Marketer webinar will focus on new data-driven strategies are providing marketers with new opportunities to bridge the digital and physical worlds.

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  Data & Analytics

  Governing Customer Identity Data & Great Customer Experience

  By implementing new digital business solutions, companies can better achieve the optimal balance between customer experience personalization and customer data security/governance.

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  Data & Analytics

  Inside Ancestry.com’s Marketing Infrastructure Group

  Ancestry.com has tons of user data from its 2.7 million subscribers, and it created a new Marketing Infrastructure group within its organization to handle it all, with team members who have the IT expertise, marketing skills and analytics know-how to work closely with all of those individual groups.

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  Data & Analytics

  How Job Churn is Hurting Marketing Data

  Job churn can be a good thing for workers and the economy, but for marketing departments trying to keep their prospecting data fresh, it can be a nightmare.

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  Data & Analytics

  Benchmark to Excellence, not Mediocrity

  Most CEOs want to know where they stand against their competitors. Benchmark data is a useful tool in helping companies see their futures in a new way.

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  Data & Analytics

  The Risks of Not Following Data Use Guidelines

  If you’re collecting consumer data, make sure consumers understand what may be done with that information, and give them the opportunity to opt-out.