Data & Analytics
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Acquisition
Top 10 Marketing Predictions for 2017: CMO.com
2017 marketing predictions will keep marketers very busy next year adapting to the vast technological changes and marketing disruptions we experienced.
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Data & Analytics
Setting up Shop for 2017? Turn an Eye Toward the Competition
Here are three main strategies for approaching your competitive audit this holiday season.
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Data & Analytics
The Buzz: Marketers Share What (And Who) to Watch in 2017
Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016.
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Data & Analytics
Modern Marketing Health Check: How Does Your Company Stack Up?
Marketers are increasingly expected to take on non-traditional activities, and drive strategy—all to expedite change. While this may feel at times like “sailing against the wind” there is little doubt that a significant transformation is taking place.
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Data & Analytics
Striking Gold in B2B Lead Generation
In the world of enterprise B2B lead generation, the relationship between sales and marketing is often fractious.
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Data & Analytics
Tips to Measure 4 Social Networks
Measuring social engagement has become a top priority for many marketers as campaigns ramp up across social networks.
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Data & Analytics
Why Clean Marketing Data is Not Just for CIOs
Marketing data gaps—from a lack of accurate reporting or an inability to show direct impact on revenue—are unfortunately quite common.
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Data & Analytics
3 Reasons Targeted Data is Critical to ABM
Regardless of your ABM approach, targeted, clean, accurate and shared account and contact data is required to make ABM work at all, let alone work well.
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Agencies
Majority of Marketers Rely on Data to Manage Client/Agency Relationships: ANA Survey
More than 80% of advertisers are using data to manage client/agency relationships. The use of such data has shown positive results and will continue to grow.
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Data & Analytics
Getting Marketing Data In Sync, in Real-Time
As customer expectations have grown for instantaneous feedback and services from merchants and service providers, the job of the marketer has become infinitely more complex—and the need for accurate marketing data more imperative.