Data & Analytics

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  Data & Analytics

  Building a Customer Data Foundation in the Digital Era

  When customer data is incomplete or in silos, there may be still be efforts to connect with customers in multiple places, but they will be less effective. Recognition is the thread that reports these interactions are with the same person but using different touch points.

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  Acquisition

  Why Data is the Key to Unlock the Path to Purchase

  The future of brand marketing will use data on brand metrics to optimize campaigns towards overall marketing goals, rather than clicks or views.

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  Acquisition

  Digital Transformation Pays Off in Bottom Line: Altimeter Study

  A new study from Altimeter looks at how companies are changing, and the challenges and opportunities they face while undergoing a digital transformation.

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  Acquisition

  Which Technologies will Change the way we Understand Target Audiences in 2017?

  As we know, understanding target audiences can make or break your campaign. If your message isn’t relevant and engaging your hard work is all for naught.

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  Data & Analytics

  Understanding Churn: Why Do Customers Unsubscribe?

  While the reasons for churning are as diverse and complex as each individual, knowing why it happens, and when it’s most likely to, can cut your churn rate down significantly.

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  Acquisition

  4 Ways to Use Mobile to Optimize Back-to-School Shoppers

  Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before.

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  Data & Analytics

  4 Reasons to Make Personalized Marketing Analytical

  The trick to personalized marketing is figuring out what message to send and when. For that, you need advanced analytics to predict customer-buying interests and inclinations. The problem is that’s impossible.

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  Data & Analytics

  Full Adoption of ABM Not There Yet: Outsell Report

  Companies that are truly ABM-focused will need marketers focused not on lead generation but on creating content geared to specific target accounts.

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  Data & Analytics

  4 Keys to Implementing Effective Account Based Marketing

  Needless to say, launching an ABM program doesn’t happen overnight. Here’s four steps to make ABM an integral part of your daily operations.

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  Acquisition

  The Psychology of Successfully Marketing to Millennials: Infographic

  This infographic details research and analysis on the psychology of successfully marketing to Millennials and how they compare to other generations.