Data & Analytics

• Data & Analytics

  CM Listline: In Life Events, Timing is Everything

  The proliferation of online advertising networks is creating much ado about nothing, at least in terms of how digital marketing is romanticized nowadays.

• Data & Analytics

  B-to-B Data, Automation Benefits Available For Marketers Willing To Do Legwork

  Bernice Grossman has a message for business-to-business marketers starting to explore the mobile and social media channels: Slow down, and review some fundamental data opportunities which are largely being overlooked.

• Data & Analytics

  What to Consider When Creating B-to-B Lead Evaluation Models

  Modeling business-to-business data can be tricky business. There are considerations consumer marketers don’t have to worry about, such as how a given industry indicates propensity to purchase, or the impact of multiple decision makers within an organization.

  Chief Marketer spoke with Matt Fulk, senior manager of database marketing at SAS, about the challenges of creating B-to-B prospect lead analysis models.

• Data & Analytics

  Broker Roundtable: Incorprating Social Data Into Lists

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community.

• Data & Analytics

  Broker Roundtable: As the List Universe Dwindles, How Much More Detailed and Precise Are Selections Likely to Become?

  This week’s question: With the list universe continuing to shrink, how much more detailed and precise are selections likely to become?

• Data & Analytics

  Fisher-Prices’s New Zoo View Connects With New Moms

  Everyone goes to a zoo to see something they’ve never encountered before. But a zoo-centric live-event campaign from Mattel subsidiary Fisher-Price is

• Data & Analytics

  Picking Up Chicks: How Brands Relate to Women in Social Media

  If women are a core target audience for your brand, chances are good you’re already connecting to them via social media. Well, that is, good if you want

• Data & Analytics

  Move Beyond Your Current Distribution Channels

  Looking beyond the obvious, discovering new ways of doing things and finding new distribution channels is essential in today’s fluctuating economic climate.

• Data & Analytics

  International Spotlight: Why 50 Cent and Facebook Feel at Home in Turkey

  What are among the first five things that you think of when someone mentions “Turkish culture?” Probably Turkish coffee and belly dancing—though neither are native to the culture. However, unlike many other people, the Turks are not bothered at all in sharing the limelight for what one might consider two of their most visible cultural icons.

• Data & Analytics

  Twitter Programs Give Wing To Data Gathering and Display Ad Strategies

  The Twitter advertising revolution is in top flight. Fresh off its Promoted Tweets revenue earning initiative, Twitter is appealing to consumers and advertisers once again with its new @earlybird feed. The @earlybird program allows participants to opt in to receiving coupons and marketing messages.