CTV Roundup
-
CTV Roundup
The Debate Over Premium Content Is Holding Back Programmatic CTV Growth
While agencies push for more programmatic buying options, publishers want to maintain control in TV ad buying negotiations – and particularly over their “premium” content.
From
-
CTV Roundup
Netflix Put Its Own Spin On The Upfronts To Pique Advertiser Interest
In addition to taking execs through its plans to launch its own ad platform, Netflix hosted a separate event open to the press to showcase its content as part of its efforts to stand out to advertisers.
From
-
CTV Roundup
Programmers And Platforms Make One Last Plea For Ad Dollars Ahead Of The Upfronts
Programmers are using their Q1 earnings reports as a dress rehearsal for their upfront pitches. Meanwhile, programmatic platforms, including Magnite and PubMatic, also had upfronts in mind during their Q1 earnings.
From
-
CTV Roundup
How Streamers Respond To Mounting Pressure From Buyers And Investors
It’s been a busy week in CTV and streaming, with Google kicking off NewFronts, Paramount ousting its CEO and the IAB projecting social video will outpace CTV in 2024.
From
-
CTV Roundup
GSTV Wants To Turn Gas Stations Into A Video Ad Marketplace
GSTV is trying to win a larger share of spend earmarked for TV. In GSTV’s case, it wants to reach a broad and captive audience – while they’re at the fuel pump.
From
-
CTV Roundup
How This Kid-Focused Media Company Balances Privacy And Ad Measurement
Moonbug Entertainment, a content studio whose portfolio includes kid favorites such as CoComelon and Blippi, is trying to bring some form of ad measurement to children’s content through a new partnership with iSpot.
From
-
CTV Roundup
Vizio’s Vision For Programmatic And Home Screen Monetization
Vizio has undergone a metamorphosis, transitioning from a hardware company to primarily a connected TV ad platform. Now, its biggest growth opportunities lie in programmatic ad sales and home screen monetization to sell more supply.
From
-
CTV Roundup
How To Measure TV And Video Viewership When Every Currency Is Different
Now that alternative TV currencies have passed the initial sniff tests, how should buyers and sellers compare their viewership numbers? The leaders of Nielsen, Comscore, iSpot and VideoAmp gathered onstage during the Coalition of Innovative Media Measurement summit in New York City to answer that question.
From
-
CTV Roundup
How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory
US TV ad inventory – including streaming – is eroding. Which means streaming platforms are tasked with pulling off the very difficult feat of appeasing viewers while also growing ad revenue enough to placate Wall Street.
From
-
CTV Roundup
Whoopi Goldberg Is Making A Name For Herself In Streaming
Say hello to Blkfam (pronounced “Black fam”), a free ad-supported streaming platform that launched in February with on-demand content curated for Black families. The platform was founded by media vet Larry Adams with equity investment and creative direction from Whoopi Goldberg.
From
