CTV Roundup
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CTV Roundup
How This Kid-Focused Media Company Balances Privacy And Ad Measurement
Moonbug Entertainment, a content studio whose portfolio includes kid favorites such as CoComelon and Blippi, is trying to bring some form of ad measurement to children’s content through a new partnership with iSpot.
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CTV Roundup
Vizio’s Vision For Programmatic And Home Screen Monetization
Vizio has undergone a metamorphosis, transitioning from a hardware company to primarily a connected TV ad platform. Now, its biggest growth opportunities lie in programmatic ad sales and home screen monetization to sell more supply.
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CTV Roundup
How To Measure TV And Video Viewership When Every Currency Is Different
Now that alternative TV currencies have passed the initial sniff tests, how should buyers and sellers compare their viewership numbers? The leaders of Nielsen, Comscore, iSpot and VideoAmp gathered onstage during the Coalition of Innovative Media Measurement summit in New York City to answer that question.
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CTV Roundup
How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory
US TV ad inventory – including streaming – is eroding. Which means streaming platforms are tasked with pulling off the very difficult feat of appeasing viewers while also growing ad revenue enough to placate Wall Street.
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CTV Roundup
Whoopi Goldberg Is Making A Name For Herself In Streaming
Say hello to Blkfam (pronounced “Black fam”), a free ad-supported streaming platform that launched in February with on-demand content curated for Black families. The platform was founded by media vet Larry Adams with equity investment and creative direction from Whoopi Goldberg.
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CTV Roundup
Must-See Sessions At CTV Connect
AdExchanger lifts the hood on the hottest topics in CTV live onstage at the inaugural CTV Connect event in New York City on March 13 and March 14.
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CTV Roundup
Why Netflix Is Winning The Streaming Battle Despite Low ARPU Growth
Streaming services must juggle subscriber growth and ad revenue – an ongoing struggle that produced a mixed bag of Q4 earnings results. But there’s a reason why it seems like Netflix is coming out on top.
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