CTV Roundup Archives - Page 2 of 3

BET+ Bets On Programmatic To Boost Revenue For Its New Ad-Supported Service

BET+, which first launched in 2019 without ads, rolled out an ad-supported tier in June 2023. Now, the next step for BET+ will be to increase its monetization, says Jason Harvey, EVP of BET Media Group and head of BET+.

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CTV Roundup

This Startup Is Serving Up A Cocktail Of CTV And DOOH

BarBoards, an Austin-based startup that launched in February, is the latest DOOH tech platform hoping to win TV ad dollars by running ads on screens in restaurants and bars.

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CTV Roundup

TV Advertisers Are Revisiting Their Relationships With DSPs

It’s never been more complicated to buy TV ads than it is today. As a result, TV advertisers are rethinking how they want to use programmatic platforms.

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CTV Roundup

Video Currencies Are Making Waves At Cannes Lions

If the nonstop news coming out of Cannes Lions in France this week is making your head spin, this week’s newsletter dispatch will catch you up on how CTV is factoring into this year’s festival.

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CTV Roundup

What Advertisers Miss In Their Quest To Reach Hispanic Audiences

For a moment in time, agencies and brands upped their efforts to reach diverse audiences and spend on diverse-owned media. But that hype has since petered out, in part because brands lack the data to effectively target this audience.

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CTV Roundup

Show-Level Transparency Could Be A Differentiator For FAST Channels

The more new FAST channels there are, the harder it is for them to stand out to advertisers that have long perceived them as the bargain bin of streaming. One way to grab the attention of advertisers is to provide the data and transparency they’ve long been asking for from CTV partners.

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CTV Roundup

The Debate Over Premium Content Is Holding Back Programmatic CTV Growth

While agencies push for more programmatic buying options, publishers want to maintain control in TV ad buying negotiations – and particularly over their “premium” content.

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CTV Roundup

Netflix Put Its Own Spin On The Upfronts To Pique Advertiser Interest

In addition to taking execs through its plans to launch its own ad platform, Netflix hosted a separate event open to the press to showcase its content as part of its efforts to stand out to advertisers.

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CTV Roundup

Programmers And Platforms Make One Last Plea For Ad Dollars Ahead Of The Upfronts

Programmers are using their Q1 earnings reports as a dress rehearsal for their upfront pitches. Meanwhile, programmatic platforms, including Magnite and PubMatic, also had upfronts in mind during their Q1 earnings.

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CTV Roundup

How Streamers Respond To Mounting Pressure From Buyers And Investors

It’s been a busy week in CTV and streaming, with Google kicking off NewFronts, Paramount ousting its CEO and the IAB projecting social video will outpace CTV in 2024.

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