CTV Roundup
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CTV Roundup
Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet
Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available television sets.
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CTV Roundup
How Do You Solve A Problem Like TV Measuring? Maybe This CIMM Report Will Help
TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences is becoming an incredibly complicated task, and almost no one knows that better than members of the Coalition for Innovative Media Measurement (CIMM).
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CTV Roundup
Exploring The Trenches Of CTV Buying – It’s Still Messy In There – With A 20-Year Agency Vet
Shelby Nichols was doing CTV before it was cool. And while CTV buying is a more complicated process than ever, it’s becoming easier for consumers to access more types of content – like live sports, for example.
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CTV Roundup
How Expedia’s TV And Digital Teams Became Travel Buddies
The “set-jetting” phenomenon means TV advertising and, more specifically, CTV advertising is a natural fit for travel brand Expedia promote its service.
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CTV Roundup
What Would Local TV Broadcasters Do If It Weren’t For Political Advertising Revenue?
You probably didn’t need me to tell you that things aren’t looking super great for the local TV broadcast industry these days, financially speaking. But just in case you need quantitative proof, consider the fact that many of the largest broadcasting companies are considered a credit risk.
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CTV Roundup
Why The Paramount And Nielsen Spat Matters In TV Measurement Land
Despite their dependence on Nielsen, programmers love complaining about the TV ratings titan. But Paramount Global recently went beyond griping when it announced its contract with Nielsen had lapsed.
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CTV Roundup
This Platform Will Let Anyone Buy Political Ads
AdStorm launched an ad buying platform in August to let just about anyone put their own money behind real political TV ad campaigns.
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CTV Roundup
Revry Stands Out With LGBTQ+ Storytelling And Programmatic Scale
With its focus on scale and its homegrown programmatic buying platform, Revry, an LGBTQ+ owned-and-operated streaming service, is in a better position to compete for minority-owned media.
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CTV Roundup
How Political Candidates Can Woo Swing Voters Ahead Of The Election
How, exactly, do campaigns know what issues to focus on? Companies like contextual ad platform GumGum are trying to help political buyers answer that question.
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CTV Roundup
NBCU Wants To Standardize The Pain Of Creative Ad Delivery
Getting an approved CTV ad creative ready for delivery is still a mostly manual process. Which is why NBCU is launching a new product to centralize different quality assurance checks and creative ad tech partners.
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