CTV Roundup Archives - Chief Marketer

It’s Official: TiVo Is No Longer A DVR Company. What Now?

TiVo has officially halted the sale and manufacture of its once-revolutionary DVR products. Which raises the question: What does TiVo even do anymore, anyway?

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CTV Roundup

Here’s What You Missed At Programmatic IO New York’s CTV Panel

If you didn’t happen to watch the main stage of AdExchanger’s Programmatic IO New York this week, then you missed a great (albeit way too brief) conversation about CTV’s programmatic progress.

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CTV Roundup

Europe Is Ahead Of Us On Convergent TV, Says tvbeat CEO Robert Farazin

Marketers are buying more CTV inventory programmatically than ever before. But what about linear inventory?

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CTV Roundup

Three Predictions That Everyone At CIMM Thinks Will Be Fact By 2030 (And One They Didn’t)

Tuesday’s CIMM schedule concluded with a panel called “Fact Vs. Fiction: The Futurist POV on Media in 2030,” where the audience weighed in on predictions about what the ad tech industry will look like in five years.

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CTV Roundup

What’s Next for Streamr.ai Now That It’s Been Acquired By Magnite?

On Tuesday, Magnite announced it had acquired Streamr.ai, which specializes in developing AI-generated assets for small businesses to use in their CTV campaigns.

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CTV Roundup

How Warner Bros. Discovery Ensures That Shoppable Ads Fit In Its Shows

There’s bigger fish to fry before broadcasters and streamers get bogged down in questions about QR codes and remote controls. Namely: How do TV studios guarantee that the products featured in these new made-for-TV shoppable moments are ones that viewers actually want to buy in the first place?

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CTV Roundup

Pure Dating App Swipes Right On Programmatic CTV Ad Buying

Back when the Pure app first launched in 2012, it was a completely anonymous hookup app. Now, it’s using CTV as a way to explain its rebranded vibe to prospective new users.

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CTV Roundup

How Wildgrain Developed The Right Recipe For CTV Advertising

CTV advertising platforms often try to sell small businesses on how closely the channel resembles the digital marketing avenues they’re used to working with, like paid social. For Wildgrain, a DTC subscription service for artisan breads and other grain-based foods, this argument proved to be very compelling.

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CTV Roundup

LiveRamp Exec Adam Paul Talks Scaling Context In CTV Audiences

According to Adam Paul, executive director of media alliances at LiveRamp, the old-school programmatic ads – the ones bought across multiple platforms without regard to context or audience – are underperforming on CTV these days.

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CTV Roundup

Here’s What It’s Like Watching Netflix’s Live WWE Broadcast For The Ads

Even if you attend one of Netflix’s WWE events in person, you won’t be able to escape the ads. I now know this from experience.

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