CTV Roundup
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CTV Roundup
Pure Dating App Swipes Right On Programmatic CTV Ad Buying
Back when the Pure app first launched in 2012, it was a completely anonymous hookup app. Now, it’s using CTV as a way to explain its rebranded vibe to prospective new users.
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CTV Roundup
How Wildgrain Developed The Right Recipe For CTV Advertising
CTV advertising platforms often try to sell small businesses on how closely the channel resembles the digital marketing avenues they’re used to working with, like paid social. For Wildgrain, a DTC subscription service for artisan breads and other grain-based foods, this argument proved to be very compelling.
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CTV Roundup
LiveRamp Exec Adam Paul Talks Scaling Context In CTV Audiences
According to Adam Paul, executive director of media alliances at LiveRamp, the old-school programmatic ads – the ones bought across multiple platforms without regard to context or audience – are underperforming on CTV these days.
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CTV Roundup
Here’s What It’s Like Watching Netflix’s Live WWE Broadcast For The Ads
Even if you attend one of Netflix’s WWE events in person, you won’t be able to escape the ads. I now know this from experience.
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CTV Roundup
Why FAST Channels Are So Interested In Courting YouTube Creators
My YouTube creator obsession has me fascinated by an ongoing trend I’ve noticed in the CTV industry: A lot of companies that produce free ad-supported channels rely on content that already exists on YouTube.
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CTV Roundup
How Kidoodle.TV Keeps Inappropriate Ads (And Annoying Children’s TV Stars) Out Of Its AVOD Channels
Into every generation, a universally hated children’s television character is born. This, of course, poses a unique problem in a world of smart TV operating systems and content recommendation engines.
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CTV Roundup
Why Pfizer’s Josh Palau Can’t Wait To Buy Netflix Through The Yahoo DSP
Here’s what Head of Performance Media Josh Palau had to say about how Pfizer currently navigates the CTV landscape, including why having your own hands-on-keyboard experts is key and how new ad formats can be slow to accommodate pharmaceutical brands.
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CTV Roundup
How Visit Savannah Finds Its Target “Luxury” Traveler On CTV Channels
Like so many of us in this industry, I like to think that knowing how the proverbial sausage gets made leaves me less susceptible to advertising’s influence. Even still, there’s something about travel commercials – especially ones produced by tourism boards – that always make me want to pack up and go to whatever fun […]
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CTV Roundup
IAB Tech Lab Says Advertisers Are Excited About Pause Ads – But Are Users?
Advertisers love new ad formats, especially on connected TV. Just look at how many platforms announced their own during the IAB NewFronts and TV upfronts last month. But it’s possible to have too much of a good thing.
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CTV Roundup
A Not-So-Modest Proposal For A Sports-Specific CTV Viewing Guide
You’d think the United States Congress would have bigger things to worry about right now than figuring out where and when football games are airing… and yet.
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