Topic

AI

  • 5 Ways Publishers Can Actually Use AI

    Shay Brog, CEO, Burt Intelligence, shares five ways publishers can actually use AI to drive user engagement and traffic while simplifying operations. 

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  • AI Comes to Digital Audio Advertising – and It’s Improving Personalization

    The digital industry is now familiar with AI-driven technology because it delivers value in data analysis and ad targeting. But the focus today is on AI’s potential to transform creative functions. In particular, brands should look closely at how AI can enable highly relevant, customized creative at scale. This is the next logical step in using AI in digital audio advertising.

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  • John Pasmore’s Inclusive ChatGPT Alternative, Latimer, Champions the Fight Against AI Bias

    In this AdMonsters Q&A we speak with John Pasmore, CEO of Latimer, the inclusive Large Language Model, centering Black and Brown perspectives to ensure AI is inclusive and unbiased. Latimer is built to accurately reflect the experience, culture, and history of Black and Brown people. Named for the great American inventor Lewis Latimer, Latimer is now available as a more inclusive alternative to ChatGPT.

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  • ChatGPT Under Fire for Allegedly Violating EU Privacy Laws

    AI technology is evolving much faster than regulation can control. But regulators like Italy’s Data Protection Authority are working to ensure we can all reap AI’s benefits while complying with data ethics. Amid their lawsuit against the NYT, OpenAI faces privacy scrutiny in Europe after a multi-month investigation into ChatGPT’s data collection methods.

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  • The AI Takeover: AdMonsters 2024 Generative AI Predictions

    In 2023, Generative AI was the new kid on the block, and everyone wanted to see what all the hype was about. Yet, as Jeremy Haft, Chief Revenue Officer, Digital Remedy, said, “2024 marks a pivotal year as the buzz surrounding Generative AI transforms into tangible actions within the advertising industry.” 

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  • The Big Pull at CES Conference? Generative AI

    CES expects more than 130,000 people to attend this week, and generative AI was one of the biggest draws for the conference. The conference hosts dozens of talks centered around AI with a focus on marketing, social media, entertainment, government regulation and much more.

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  • What Will the Next 12 Months Look Like for the Programmatic Supply Chain?

    2023 was a trying year for the programmatic supply chain, at least from a PR point of view. But despite the challenges, the open markets are still a vital lifeline for publishers that can’t afford to maintain a dedicated sales force, and its revenue is still predicted to grow. What will the next 12 months look like for the programmatic supply chain? To find out, we asked 4 experts about the issues — good and bad — that the sector will face.

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  • United Nations Panel Urges The Advertising Industry to Consider The Intersections of Advertising and Human Rights

    At the recent United Nations panel, “Intersections Between Advertising and Human Rights,” the speakers urged the advertising industry to consider how their data collection practices, privacy ethics, use of AI, and global influence can impact human rights positively or negatively.

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  • Yahoo Advertising Rolls Out Yahoo Blueprint, an AI-powered Media Buying Suite

    Yahoo Blueprint, the latest DSP tool emerging from the house of Yahoo Advertising, is an AI suite for media buying powering performance-based solutions fueled by over 335 million logged-in Yahoo users.  AdMonsters spoke with Adam Roodman, SVP of Product Strategy and Management at Yahoo to take a deep dive into AI-driven buy side tool.

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