Agencies

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  Direct Marketing | Print

  7 Tips for Better Direct Mail

  If you’re looking for a multichannel lift, consider adding direct mail
  to your marketing mix. Here’s 7 tips to get you started.

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  Acquisition

  John Oliver Goes off on Chiitan, the Rogue Pole Dancing Unofficial Japanese Mascot

  Chiitan is a troublemaker for the real mascot. He also caught the eye of John Oliver,
  who posted a hilarious and weirdly poignant report on the saga.

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  Acquisition

  What if Everyone Loved Like a Mother?

  Need a laugh? The campaign, “Love Like a Mother,” pokes fun at what the world
  would look like if everyone loved like a mother, even if they’re not your mother.

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  ROI | Metrics

  Why A Decrease in Website Traffic Might Be a Good Thing

  Website traffic can sometimes be a false positive metric. It makes you feel good, but doesn’t really give any valuable insight.

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  Video Marketing

  Branded Video on a Shoestring Budget: 3 Tips

  With modern digital platforms, SMBs can use video to increase sales
  and brand awareness. But how do you accomplish this without breaking the bank?

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  Acquisition

  Mountain Dew Bets 40 Percent of Budget on Reaching Gamers

  With a new focus on esports, Mountain Dew has not only ramped up spending,
  but also product innovation for the gaming ecosystem.

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  Acquisition

  IMAX Finds the Sweet Spot on Instagram Stories and Drives Growth Far Beyond Expectations

  IMAX got laser targeted with its social media platform strategy focusing on just
  Instagram stories to drive unprecedented growth in followers.

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  Events

  Woodstock 50 Cancelled by Investors

  Brands looking to spend their festival marketing dollars at
  Woodstock 50 this summer will need to invest elsewhere.

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  Acquisition

  Pop-ups: How to Turn One-night Stands into Long-term Relationships

  There’s no silver bullet solution for making a successful pop-up. A long-lasting
  and meaningful impact is achieved through a combination of four key factors.

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  Email

  Email Marketing: Tips to Steal

  Want to improve your email marketing strategy? The best place
  to start looking for ideas is your competition.