Agencies
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Data & Analytics
How to Avoid Google Penalizing AI-Generated Marketing Content
How to avoid the common pitfalls of poor content, and crucially, AI’s potential to amplify it.
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Social
How Small Businesses Can Spur Growth Through TikTok
TikTok can be a cost-effective, easy-to-use marketing platform available to all. Here’s how small business owners can benefit from its features.
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Engagement
Liquid I.V.’s Senior Brand Director on Launching its First Brand Refresh
A conversation with Brittany Shaw, Liquid I.V.’s Senior Brand Director, about the strategy and tactics behind the company’s first brand refresh.
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Social
The Rise of Social Search: Strategies for Increasing Engagement
By integrating best practices such as choosing the right platforms, posting content of value and integrating keywords and hashtags, brands can foster lasting connections with their audiences.
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Email
OPINION: Rethinking B2B Marketing – Moving Beyond the MQL Vortex
11 actionable ways to rethink B2B marketing beyond chasing marketing qualified leads.
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Demand Gen
Cracking the Code on B2B Buying Groups: 3 Insights for Marketers
With B2B buying groups expanding and evolving, unraveling the intricate decision-making maze is crucial. Here are three vital insights for successfully navigating today’s dynamic B2B buying groups.
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Data & Analytics
Universal Analytics Back-up: Transitioning to G4 Data Measurement
The transition of data measurement from Universal Analytics to GA4 means that marketers need to focus on what to expect, but also how to avoid losing valuable historical information from UA.
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Agencies
Creating Unity Between Brands and Agencies Through Feedback loops and Radical Candor
How agencies and clients can improve relations through establishing strong feedback loops and building a collaborative culture.
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Social
Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns
How brand lift studies can help marketers measure the impact of influencer marketing campaigns.
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Technology
Google, GenAI and Search: How Marketers Can Prepare for the Changing SEO Landscape
How genAI is transforming the way we search, strategies that organizations can use to create LLM-friendly content and insights on how genAI will continue to transform the marketing landscape.
