Agencies
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ROI | Metrics
5 Marketing Measurements to Evaluate and Sharpen B2B Brand Messaging
Five measurements for B2B marketers to understand how well your message reaches your audiences, and how likely it is to keep them engaged.
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Acquisition
4 Steps to Optimize Personalized Journeys for Gen Z B2B Buyers
The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ triggers. Here are four steps to help optimize the B2B sales funnel.
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Technology
Navigating the Resurgence of Contextual Targeting: Ensuring Brand Safety and Relevance
A look at contextual targeting as a solution in the wake of third-party cookie dissipation.
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Email
Email Campaigns: Trends and Solutions in Automated Healthcare Marketing
Many of the same tactics marketers use to motivate consumer behavior lend themselves to care objectives.
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Engagement
Brands on Fire: Meta’s Head of Experiential & Creative, Global Experiences, on ‘Reels Cinema’ at Cannes Lions
We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more.
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Digital
Marketers on Fire: Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA)
The 2024 American Advertising Federation Hall of Fame inductee shared her thoughts with us on mentorship, the status of Black representation in the marketing industry, the importance of influencer marketing and more.
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Data Driven ROI
3 Ways to Create Personalized Customer Experiences on a Budget
Here are three ways companies can create cost-effective personalization to enhance customer satisfaction.
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Data Driven ROI
5 Principles Every Modern Marketer Should Prioritize Right Now
For marketers to be a strategic revenue partner, implementing a modern GTM strategy requires a few absolutes. Here are five principles to prioritize.
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Social
Brands on Fire: United Soccer League CMO on Community-First Storytelling
We spoke to the USL CMO, Greg Lalas, who is determined to grow the league’s properties through taking a grassroots, community-first approach to storytelling.
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Engagement
Pinterest Consumer Marketing VP on Coachella Debut
Pinterest’s insights on building successful festival sponsorship programs that resonate with Coachella attendees.
