Agencies

• Agencies

  All Mail REVUE

  Direct mail doesn’t get Tony Awards, nor does it get caricatured and hung on the wall of Sardi’s. But it has become an integral component in making a

• Agencies

  Market Research Spotlights Web Commerce

  Internet watcher Forrester Research Inc., Cambridge, MA, launched a service April 28 called On-line Retail Strategies to focus on Internet selling.The

• Agencies

  The Click-Through War

  Who’s got the better click-through rate on Web banner advertising-Flycast or DoubleClick? And should anyone even care?In March, RelevantKnowledge, Chicago,

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  GO AHEAD They’re Listening

  If a tree falls in a forest and there is no speech recognition software around, does the impact of the tree on the ground make a sound?The question is

• Agencies

  Foster & Gallagher Springs Up on the Web

  Foster & Gallagher, Peoria, IL, the megabig horticultural direct marketer, has been taking a slow approach to the Web, but made a major plunge in late

• Agencies

  More Than Points

  There’s an old Washington, D.C. adage that an honest politician is one who, when bought, will stay bought. Were this true in the consumer arena, loyalty

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  EDUCATION: Mercy Offers DM Specialty

  Know someone who aspires to a DM career? If so, show them this: Mercy College, Dobbs Ferry, NY, is offering a direct marketing specialty, culminating

• Agencies

  America’s Business

  For as long as any of us can remember, direct mail has been under attack for what many see as violations of privacy. We’ve become notorious for what the

• Agencies

  Coldwater Creek

  Is there such a place as Coldwater Creek? The image conjures up some far-off place in the mountains, with cool streams and tall pines, a spot we would

• Agencies

  Aw, Rats-Socks and Underwear!

  I’ve written in this space before about all the nifty, neat, sometimes useful but often downright odd stuff one brings back from conferences.Look around