Agencies

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  What It Means to Mailers

  The Postal Rate Commission has admirably fulfilled the vision set out in the 1970 Postal Reorganization Act-that of providing checks and balances to discipline

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  Tobacco Ad Ban Proposed

  The proposal for a ban on tobacco advertising across Europe gets little support from most marketers. Few would go so far as to suggest it is actually

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  Back to the Drawing Board

  Back to the 50’s, a mail order catalog owned by Crowne Ventures Corp., Las Vegas, filed for Chapter 11 bankruptcy protection on April 8. But this summer

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  Foster & Gallagher Springs Up on the Web

  Foster & Gallagher, Peoria, IL, the megabig horticultural direct marketer, has been taking a slow approach to the Web, but made a major plunge in late

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  More Than Points

  There’s an old Washington, D.C. adage that an honest politician is one who, when bought, will stay bought. Were this true in the consumer arena, loyalty

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  EDUCATION: Mercy Offers DM Specialty

  Know someone who aspires to a DM career? If so, show them this: Mercy College, Dobbs Ferry, NY, is offering a direct marketing specialty, culminating

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  America’s Business

  For as long as any of us can remember, direct mail has been under attack for what many see as violations of privacy. We’ve become notorious for what the

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  CONFERENCES: Alarms and Excursions

  Our plans when traveling to conferences are usually simple: Attend sessions, meet colleagues, send copy back to New York and sleep.At the Canadian Direct

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  The Click-Through War

  Who’s got the better click-through rate on Web banner advertising-Flycast or DoubleClick? And should anyone even care?In March, RelevantKnowledge, Chicago,

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  All Mail REVUE

  Direct mail doesn’t get Tony Awards, nor does it get caricatured and hung on the wall of Sardi’s. But it has become an integral component in making a