Topic

Agencies

  • RELATIONSHIP MARKETING: Hershel’s New Role

    Hershel B. Sarbin, former president and CEO of Cowles Business Media, has a new job. He has joined Marketing 1to1/ Peppers and Rogers Group, a relationship

  • Well-Done Promotion

    If you plan on popping into one of Omaha Steaks’ grand opening galas for its new retail outlets, carry a big shopping bag.With a $25 purchase you can

  • Get Off Your Duff – Take Responsibility

    Despite all that’s been said about the need to learn how to market in an increasingly electronic age, there’s no disputing that hard-copy messaging will

  • DM DYNASTIES: Eh, Bob’s Your Father

    REPORTER CALLING Neodata Systems recently was a little confused when the company operator switched him over to Bob Wientzen. Wait a second. How was the

  • GOOD DEAL

    Direct mailers are still pinching themselves to see if the events of the week of May 11 actually happened.On Monday, the Postal Rate Commission recommended

  • Elvis Fans

    Despite his enduring popularity, obtaining lists of Elvis Presley’s fans is no easy task. Elvis Presley Enterprises keeps a tight grip on memorabilia

  • Parlez-Vous Francais?

    Two new catalogs raise the question of authenticity and pretentiousness in marketing-and not a moment too soon. What with the Catalog Conference in Boston

  • Campaign Targets Indulgent Dog Owners

    Heinz Pet Products, St. Louis, will send out samples of Pup-Peroni later this month. While Heinz has been making the dog treats for 10 years, the campaign

  • Picture Perfect

    Kodak is relaunching an infomercial for the DC210 digital camera this month, after a successful test for Christmas 1997.The half-hour program will be

  • Universal Solution

    In one year, online sales for AnotherUniverse.com have grown from 3% to 25% of the catalog’s total business.Steve Milo, president of the Baltimore-based