Topic

Agencies

  • National Semiconductor Launches Online Services

    Surprising though it may seem, it took until just last month for one of the world’s leading technology companies to jump on the electronic ordering and

  • SIMPLY Irresistible

    1. Send ‘Em One White Sock Too often, “we want you back” appeals are boring.But they don’t have to be. Take a look at what the marketing managers at Ansett

  • Pac Bell Backs Off Telemarketing Plan

    Pacific Bell is backing down from a plan to telemarket its services to customers with unpublished phone numbers.The phone company filed a request with

  • CRIME: Fatal Mail Order?

    Marvin Patrick Sullivan, a former mental patient, is accused of killing Millbrae, CA police officer David Chetcuti with a rifle that may have been built

  • Magazine Circulation-Avant-Garde or Antediluvian

    The economics of magazine circulation haven’t changed much in the last 70 years or so. Subscribers pay in advance for a set number of issues, the publisher

  • Smart Bombing

    The 31 American Tire & Service Co. stores under Scott Hook’s oversight had participated in mass advertising programs before, but in late 1997 Hook wanted

  • DIRECTNEWSLINE

    DM Deals Hit $38 Billion in ’97 The combined value of strategic direct marketing transactions-including mergers, acquisitions and buyouts-reached $38

  • Back to the Drawing Board

    Back to the 50’s, a mail order catalog owned by Crowne Ventures Corp., Las Vegas, filed for Chapter 11 bankruptcy protection on April 8. But this summer

  • People

    Yankelovich Partners Inc., Norwalk, CT, named Dr. Thomas E. Vasquez president/CEO. John Struck, former president/CEO, will become chairman of Yankelovich

  • Well-Done Promotion

    If you plan on popping into one of Omaha Steaks’ grand opening galas for its new retail outlets, carry a big shopping bag.With a $25 purchase you can