Agencies

• Agencies

  Building Custom Models for Potential Mailers

  If you own a large active or inactive customer file and you’re not building custom list rental models for potential list users then you’re probably missing

• Agencies

  PROMOTIONS: Paint It Yellow and Call It Cheese

  We finally finished digging through all the paraphernalia we brought back from the London DM Fair and came up with this neat item from Outside the Box

• Agencies

  DISNEY DIRECT MARKETING

  Michael Eisner, the high-powered CEO of The Walt Disney Co., has a simple formula for his managers: You have to achieve regular annual growth of 20% to

• Agencies

  Who’s Gray and Gray?

  Michael Gray will change the name of his agency, Gray and Gray Advertising Inc., as soon as he thinks of a new name.Not that he wants to-he has little

• Agencies

  On the Move

  Paragren Technologies, Reston, VA, has named Anthony Agresta director of product management; James Stafford director of sales consulting; Suzanne Porter-Kuchay

• Agencies

  RadioShack Tunes in a Growth Frequency

  When RadioShack began a program to increase its revenue by 10% and its profit by 20%, prospecting for new customers as a strategy was never considered.

• Agencies

  The New PMG

  One thing’s for sure: The new postmaster general has a sense of humor.”I originally thought this was an early rate implementation gala,” quipped William

• Agencies

  Troubles Not Over for AFP

  American Family Publishers Inc. must have thought it was out of the woods. In March, it settled lawsuits by 31 states and the District of Columbia by

• Agencies

  CATALOG CAPITAL

  Experts agree: It’s difficult to generalize about how publicly traded consumer catalogs are doing on Wall Street. For one thing, direct marketing companies

• Agencies

  What It Means to Mailers

  The Postal Rate Commission has admirably fulfilled the vision set out in the 1970 Postal Reorganization Act-that of providing checks and balances to discipline