Topic

Agencies

  • U.S. Bank Mailing Succeeds Despite Low Response

    Once upon a time there was a direct marketing campaign that didn’t get any response.What-no flurry of telephone calls? No BRCs returned? Nothing.Not that

  • Kemmler’s Law

    Moments before becoming the first man ever to go to the electric chair, William Kemmler complained about his press coverage. “I’m bad enough,” he said.

  • DEMOGRAPHICS

    Dustin Hoffman gave us our first image of a man raising a child in “Kramer vs. Kramer.” But it was the image of Michael Keaton at home that gave the concept

  • Words of Wisdom, 1998 Style

    There’s a reason we keep buying those little books with clever sayings. You can get a ton of wisdom in just a few sentences. But there is no reason to

  • GET promo to give away $164,000 house.

    DALLAS – Giving phone discounts is one thing, but giving away new house to prove your phone rates are worth having?That’s what GTE Corp. is doing in a

  • NEW LISTS

    Ziff-Davis-ZD Net ZD Net is a Web-based source for computing and Internet information. The file supplies the names of 600,000 subscribers to this service.Cost:

  • The Mark(eting) of Zorro

    We must confess that Zorro was our first career choice. We could never understand why our parents were upset when we ran down the corridor to carve Zs

  • Tools of the Trade

    Marketers use several terms-ROI, profitability, lifetime value and RFM-as if they are synonymous. They aren’t. Each has its own special use in database

  • Show Me the Money

    Exactly when should a list owner expect to collect list rental income from a list manager or broker?That question is being asked more than ever these