Agencies
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Agencies
U.S. Bank Mailing Succeeds Despite Low Response
Once upon a time there was a direct marketing campaign that didn’t get any response.What-no flurry of telephone calls? No BRCs returned? Nothing.Not that
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Agencies
Account-Specific Spotlight: Hartford/New Haven, CT
Hartford and New Haven supermarkets are big on service and specialty departments. Seventy percent of stores in the area have prepared-food departments,
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Agencies
Kemmler’s Law
Moments before becoming the first man ever to go to the electric chair, William Kemmler complained about his press coverage. “I’m bad enough,” he said.
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Agencies
Hollywood Holds the Line
Marketers spent an estimated $5.14 billion on promotional licenses in 1997, a 3 percent increase driven mostly by film tie-ins. At the same time, consumer
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Agencies
DEMOGRAPHICS
Dustin Hoffman gave us our first image of a man raising a child in “Kramer vs. Kramer.” But it was the image of Michael Keaton at home that gave the concept
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Agencies
Words of Wisdom, 1998 Style
There’s a reason we keep buying those little books with clever sayings. You can get a ton of wisdom in just a few sentences. But there is no reason to
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Agencies
The Mark(eting) of Zorro
We must confess that Zorro was our first career choice. We could never understand why our parents were upset when we ran down the corridor to carve Zs
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Agencies
Tools of the Trade
Marketers use several terms-ROI, profitability, lifetime value and RFM-as if they are synonymous. They aren’t. Each has its own special use in database