Agencies
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Agencies
USPS Kills Auto Day Mail Program
Under fire from the Newspaper Association of America and even some local mailers, the U.S. Postal Service shelved plans last month to launch its Auto
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Agencies
Sweetening the Pot
Publishing files, once the most basic of lists, are now being offered to mailers with a variety of bells and whistles, including modeling, regression
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Agencies
Britannia Cools Its Heels?
Brits always claim to produce the best advertising in the world. Something about our quirky sense of humor and literate consumer base leads to the often-repeated
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Agencies
Hochberg Made SBA Deputy Administrator
Cataloger Fred P. Hochberg, former president/CEO of Lillian Vernon Corp., was sworn in last month as deputy administrator of the U.S. Small Business Administration.
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Agencies
Columbia House Starts a Positive-Option Club
Columbia House has introduced “Play,” its first music club to operate on a positive-option basis rather than the negative option most often used by such
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Agencies
THE DEL POLITO LETTER
Postal rate cases usually center on four basic tasks: defining the amount of new revenue needed to ensure break-even operation; tracing back and attributing
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Agencies
U.S. Bank Mailing Succeeds Despite Low Response
Once upon a time there was a direct marketing campaign that didn’t get any response.What-no flurry of telephone calls? No BRCs returned? Nothing.Not that
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Agencies
Kemmler’s Law
Moments before becoming the first man ever to go to the electric chair, William Kemmler complained about his press coverage. “I’m bad enough,” he said.
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Agencies
Words of Wisdom, 1998 Style
There’s a reason we keep buying those little books with clever sayings. You can get a ton of wisdom in just a few sentences. But there is no reason to