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  PRIVACY PENDULUM

  In May, during a commencement speech, Vice President Al Gore called for an “Electronic Bill of Rights” to allow Americans to protect their privacy.In

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  Call It What It Is

  He propose that articles about spam in the press and other media ought to be called spam as well. They’re about as prevalent and intrusive. Case in point:

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  Listen to This-Free Long Distance

  A new service allows people to sign up for “free” long distance service if they agree to listen to advertising pitches over the phone. One company, Eagle’s

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  GET promo to give away $164,000 house.

  DALLAS – Giving phone discounts is one thing, but giving away new house to prove your phone rates are worth having?That’s what GTE Corp. is doing in a

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  Chicago Internet Guru Jay Gondelman Dies

  Jay Gondelman, the Chicago Association of Direct Marketing’s interactive guru and partner in Visionautics Inc., died in June of cancer at 50. According

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  Have Book, Will Travel

  Eight-year-old retailer Audio Adventures began direct sales this spring, renting (and selling) mostly through a Web site, www.audioadventures.com.The

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  Bride of Frankincense

  Forget that we just celebrated Independence Day. For some people, it’s never too early to start buying Christmas presents. With that in mind, Old World

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  Computer Resellers

  Whether they like it or not, computer resellers are being pushed to deliver products and services through new distribution programs. Channel assembly,

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  Singing In Tune

  CDnow, the Internet’s top music store, and MTV Networks, a division of Viacom, Inc., announced a groundbreaking, three-year integrated marketing agreement

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  Translation Errors

  TACTICS THAT WORK for consumer catalogs won’t necessarily translate successfully to their business-to-business brethren, according to Pamela J. Hutchins,