Agencies
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Agencies
Everywhere Merchants Want to Be
Visa USA will give its retail partners magic for Christmas this year, part of an aggressive slate of consumer promotions designed to drive purchases in
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Agencies
You Beta, You Beta, You Bet
A FEW TRENDS have come to light in our semiannual roundup of new database products. Most strikingly, the advent of increasingly powerful desktop computers
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Agencies
DM Mergers Increase By Almost 100%
DM mergers, acquisitions and buyouts in the first quarter of 1998 grew 99% over the first quarter of 1997, according to a study released in June by DM
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Agencies
Mrs. Butterworth’s hot air balloon starts tour.
COLUMBUS, OH – Giving new meaning to the term “rise and shine,” Aurora Foods launched the “Breakfast Over America” balloon tour. It features a 30-foot
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Agencies
DMA Names Catalog VP
The Direct Marketing Association has named Roscoe Burton Starek III senior vice president, catalog industry. Starek is a former federal trade commissioner
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Agencies
R-E-S-P-E-C-T-What Does That Mean to Us?
Demarcation lines have faded. Direct marketers are respectable at last. Almost as respectable as general advertising executives. Certainly as respectable
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Agencies
Sampling Continues to Stretch Out
The only thing harder than trying to sum up 1997’s sampling programs in a single story is trying to put a value on the category. Programs can range from
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Agencies
Lou Reed Bio on Home Video
Just months after it aired on PBS, the only documentary of rocker Lou Reed will hit home video on July 28. Fox Lorber is releasing the 75-minute video
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Agencies
Envoy Drives Correspondence Course
We feel toward serial mailings the way most people feel toward serial killers. However, unlike serial killers, serial mailings are sometimes amusing.
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Agencies
Sweetening the Pot
Publishing files, once the most basic of lists, are now being offered to mailers with a variety of bells and whistles, including modeling, regression