Agencies
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Agencies
Will Fallout From Sweeps Lawsuits Affect Response to Consumer Mailings?
THE RECENT CONTROVERSY over the American Family Publishers and Publishers Clearing House sweepstakes contests will cause problems next year for both magazine
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Agencies
USPS May Have Another $1 Billion Surplus
Unless there’s a sudden and sharp decline in mail volume and revenue, the U.S. Postal Service appears to be heading toward its fourth $1 billion surplus
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Agencies
Directnewsline
USPS Unveils Holiday Mail Plans THE U.S. POSTAL SERVICE, with the aid of major mailers, has developed fall and holiday mailing plans that it hopes will
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Agencies
B-to-B DMers Suffer from Market Woes
BUSINESS-TO-business DMers couldn’t escape the stock market’s downturns during the last three months.The 32 B-to-B direct marketers tracked by Gruppo,
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Agencies
Cable TV Viewers
SINCE ITS June 1948 invention in Mahanoy City, PA, cable TV (then called community antenna television) has made it into 58.5% of all U.S. households,
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Agencies
Customers for Life: Applying Relationship Marketing
THIS IS THE FINAL PART of an excerpt on relationship marketing from the upcoming third edition of David Shepard Associates’ “The New Direct Marketing”
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Agencies
Splinter Groups
SOME FOLKS can’t leave well enough alone. When Nancy Miller, marketing analyst for Parkersburg, WV-based Woodcraft Supply, first started using a neural-network-based
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Agencies
No Two Alike
PRINT TECHNOLOGY has allowed direct marketers to edge closer to the ideal of one-to-one marketing. Leading the charge is on-demand printing, which enables
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Agencies
RECRUIT THE A-TEAM
IT’S GENERALLY believed that after a certain amount of time spent working the phones, telephone representatives burn out. I maintain that reps are more