Agencies

• Agencies

  Marketers Find Dining Divine

  Here’s a change from sub-segmented, micromarketed target audiences: People who like to eat. One could easily cull a dozen names from the DIRECT editorial

• Agencies

  NICKELODEON

  Attractive young entertainment industry executive boosts the popularity of her network’s substantial cartoon properties by connecting characters to kids

• Agencies

  Survey Shows Wasted Telecom Opportunities

  In the wake of deregulation in Europe, the huge opportunities for telecommunications suppliers are being underexploited as a result of poor direct marketing

• Agencies

  Creating Cookie Monsters

  It’s true there are some things you can’t start teaching kids too soon-reading, for example. But marketing? I dunno. But the Girl Scouts of America seem

• Agencies

  UMB’s ATM DBM

  Here’s the fantasy: The security camera stationed at the automated teller machine you’re using notes that you have a large ketchup stain on your jacket.

• Agencies

  Underwear Over the Web

  Just in time for whoever was naughty or nice, Victoria’s Secret launched an e-commerce site last month to ply its under-wares.The site (www.victoriassecret.com)

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  OUT FRONT

  Scudder Defined Contribution Services offers companies bundled 401(k) services. Scudder, part of Scudder Kemper Investments Inc., Boston, does investment

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  Account-Specific Spotlight: Salt Lake City

  Looking for solutions selling ideas? Check out Salt Lake City. The hometown of American Stores is the No. 1 city for aisle markets, in 97 percent of supermarkets.

• Agencies

  What Stores Want

  Forget national sweepstakes, the Internet, and tear pads. Retailers would rather have your demos, shipper displays, and a few extra bucks for direct mail.That’s

• Agencies

  Mokrynski Compiles New Division

  Mokrynski & Associates Inc. has formed a list compilation division. Vice president Greg Wells, formerly of Hugo Dunhill Mailing Lists Inc. and American