Agencies

• Agencies

  Men Shop, But Women Buy Insurance Online

  Men typically shop for insurance online but it’s women who end up buying, according to a recent analysis of American consumers who have accessed the RightQuote

• Agencies

  U.K. Travel Advisory

  Planning to enter the British market? Don’t count on the abundance of mailing lists you’re used to in the United States.Prior to 1994, there were 3,419

• Agencies

  Web Advertising Costs Drop

  With a few exceptions, Web advertising became cheaper in 1998 than in 1997, according to a survey by Boca Raton, FL-based WebConnect, a sister company

• Agencies

  YOU’VE GOT SALES!

  There are no big surprises in DIRECT’s annual Web use survey. Across the board, direct marketers are creating Web sites. Across the board, DMers see these

• Agencies

  The Literary Latest

  Direct Marketing Techniques Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising” is the latest in Menlo

• Agencies

  Marketers Find Dining Divine

  Here’s a change from sub-segmented, micromarketed target audiences: People who like to eat. One could easily cull a dozen names from the DIRECT editorial

• Agencies

  NICKELODEON

  Attractive young entertainment industry executive boosts the popularity of her network’s substantial cartoon properties by connecting characters to kids

• Agencies

  Has Compaq Given Birth to a Stepchild?

  We’re no longer surprised when a direct marketer opens retail stores. In many cases, serendipity springs into action: The stores add cachet, plus the

• Agencies

  Time to Stop the Dance

  Those familiar with the paths a legislative proposal takes on its way to congressional enactment often refer to the process as the dance of legislation.

• Agencies

  Account-Specific Spotlight: Salt Lake City

  Looking for solutions selling ideas? Check out Salt Lake City. The hometown of American Stores is the No. 1 city for aisle markets, in 97 percent of supermarkets.