Agencies

• Agencies

  Promises to Keep

  Ten months ago, privacy advocate Evan Hendricks predicted that consumer outrage over the privacy issue would approach the fervor of the Civil Rights movement

• Agencies

  Web Advertising Costs Drop

  With a few exceptions, Web advertising became cheaper in 1998 than in 1997, according to a survey by Boca Raton, FL-based WebConnect, a sister company

• Agencies

  Time to Stop the Dance

  Those familiar with the paths a legislative proposal takes on its way to congressional enactment often refer to the process as the dance of legislation.

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  A Marketing Strategy Checklist

  Whether a marketer is initiating a contact strategy program for the first time or trying to find ways to improve an existing program, the thought process

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  The Literary Latest

  Direct Marketing Techniques Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising” is the latest in Menlo

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  Has Compaq Given Birth to a Stepchild?

  We’re no longer surprised when a direct marketer opens retail stores. In many cases, serendipity springs into action: The stores add cachet, plus the

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  New Line Digs In for Nail Deal

  Makeup company Hard Candy will unveil its latest product on the fingers of Alicia Silverstone during her new movie next month.Silverstone was the first

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  Reel Deals

  Sneak previews of film projects open to promo partnersTOY STORY 2 (Buena Vista Pictures) Estimated Release Date: November 1999 Starring: The voices of

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  Universal, Kmart To Go Steady Next Fall

  Universal Studios Consumer Products Group signed a deal with one retailer – Kmart Stores – to launch two product lines. Some licensed apparel for both

• Agencies

  Rugrats to the Rescue

  Burger King has completed a cause-marketing overlay to its holiday tie-in with The Rugrats Movie. A portion of sales from Rugrats watches in BK restaurants