Agencies

• Agencies

  Sittin’ by the Dock of eBay

  IF I WAS a high bidder, I would have freaked.That was my initial thought when I read of the recent server problems that put a halt to all the online auctions

• Agencies

  Yep, It’s an Interactive Campaign

  RC COLA HAS teamed up with the cartoon “King of the Hill” for an online contest and point-of-purchase sweepstakes.The “Who Said That?” game was promoted

• Agencies

  People

  U.S. Interactive Inc., Philadelphia, promoted Philip Calamia to chief financial officer and James Letts to chief information officer. Benjamin Green was

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  Now Buy the Vest

  IN AN EPISODE in the second volume of “Maus,” the withering account of his family’s Holocaust experience, Art Spiegelman is approached by a man who tells

• Agencies

  Lost (and Found) in Space

  JUST LOOK OUT a window-or in a magazine. Like the weather, direct response print advertising just won’t go away.However, it’s difficult to say if print

• Agencies

  Surf Before You Fly

  SO WHAT DO you do while waiting to board a plane? That downtime could be spent checking stock quotes, sending e-mail, Web surfing-and taking in marketing

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  Home Market

  THOUGH PUNDITS APPLAUD the economic strength of Asians in America, only a few loyalty marketers are taking advantage of it.For one thing, most firms face

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  Canadian DMers Do Good, Eh?

  SIX CANADIAN direct marketing firms began an industrywide initiative last month to help the Canadian Red Cross reunite families torn apart by the Balkan

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  The Literary Latest

  GenderSell PSYCHOLOGIST JUDITH C. Tingley and sales professional Lee E. Robert teamed up to write “GenderSell: How to Sell to the Opposite Sex,” what

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  Transplants

  TWO NEW CATALOGS have landed on our desk. Well, not new new. Both are established brands extending their markets-one to parents, the other to the United