Agencies
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Agencies
Q&A: Avnet’s B2B Journey to Reach Millennials
Avnet CMO Kevin Sellers shares how the B2B firm’s rebranding helps it connect with Millennials and other new audiences.
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Agencies
What Marketing Can Learn From Sales
Two years ago, Gartner predicted that by 2018 robot writers will create around 20% of all business content, begging the question, are content marketers the traveling salesmen of the 21st century?
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Agencies
Key Points from Mary Meeker’s 2017 Internet Trends Report
Mary Meeker’s latest report, 2017 Internet Trends Report, is out and experts extract the key points from the 355-page deck. Meeker herself explains via video.
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Agencies
7-Eleven Celebrates 90 with Free Slurpees for All
7-Eleven Day has been a tradition for 15 years as the grab-and-go brand encourages loyalty and trial during a day of free Slurpees.
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Agencies
5 Lessons Millennials Taught Marketers
Marketing to Millennials is by far a perfect science. However, they have have had a major impact on the way marketers target and communicate with them.
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Agencies
Microsoft Wants to Digitally Transform Sales and Marketing—And Consumers Too
Microsoft announced a major sales and marketing organization this week, aimed at increasing AI and cloud-based business for both commercial and consumer audiences.
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Agencies
Streaming Rescues Soundtracks From the Cutting Room Floor
Music is a huge part of movie marketing. Add streaming to the mix and soundtracks become a major way artists can reach new fans.
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Agencies
Predictive Analytics Helps Cisco Improve Sales Process
Integrating predictive analytics into its sales pipeline tools is helping Cisco Systems improve its global sales process.
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Agencies
Manchester United & Volvo Ocean Race Partnerships Boost HCL’s Profile
Sports sponsorship deals with the U.K.’s Manchester United and the Volvo Ocean Race have helped HCL Technologies increase their brand profile and boost customer engagement.
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Agencies
Tell Stories and Take Risks: Advice from Tim Washer
In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer.
