Agencies
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Agencies
Bigfoot Interactive Taps Beaudoin
Bigfoot Interactive, New York, a direct e-marketing services company, has named Beverly Beaudoin president. Beaudoin will lead the sales, marketing, client
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Agencies
ANYTHING FOR MONEY: Who Wants to Marry a Millionaire’s Ex?
JUST WHEN YOU THOUGHT television was the stupidest medium there is, something on the Internet knocks that idea right out of your head.Renowned primarily
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Agencies
Leave It to the Pros: CRM programs should be run by data-leveraging architects
Customer relationship management is often an exercise in sophisticated chaos. Massive resources are poured into “Star Wars” technology. Advance-degreed
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Agencies
DOWNS AWARD: Jackson Wins It
Rob Jackson has been named the Charles S. Downs Chicago Direct Marketer of the Year by the Chicago Association of Direct Marketing. He was scheduled to
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Agencies
AMA Blasts Opt-in
The American Medical Association opposed government regulations to keep electronic medical records from employers and marketers at a hearing last month.AMA
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Agencies
Just Look Who’s Invading Our Turf…
IN A SINGLE section of a single issue of The Wall Street Journal were a gaggle of ads that were both naive and assumptive. What a dangerous combination!In
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Agencies
Save Your Money
The premise behind CRM is simple: It’s more profitable and efficient to increase sales to established customers than it is to cold-call on strangers.Unfortunately,
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Agencies
GOOD WORKS: Crafting Geezer.com
P1OLITICALLY CORRECT it ain’t. Geezer.com is the name of a site – expected to go live in May – that sells handicrafts made by artisans age 55 and older.It’s
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Agencies
Recurring Themes: The buzz from DCI’s recent CRM conference
A NUMBER of recurring strategies emerged at DCI’s three-day Customer Relationship Management Conference & Exposition last month in Chicago.Cutting-edge