Agencies

• Agencies

  United We Stand

  independent bookstores, which have been slowly losing ground to retail store chains and online sellers like Amazon.com, will soon be able to fight back.

• Agencies

  Ready, Fire, Aim

  too many companies are jumping into the Internet without considering some direct marketing basics. For one thing, they have thrown the customer overboard

• Agencies

  SWING SET

  Independent voters are increasingly important to politicians, but it takes good data mining skills to reach them.A generation ago, reaching out to independent

• Agencies

  Ice Storm

  Mailing list brokers are not comfortable working with e-mail service providers – and the feeling is mutual. Their differences came out last month during

• Agencies

  Fulfillment 101: Online orders present new distribution challenges

  Judging by studies from both Forrester Research and Jupiter Communications and a host of horror stories from this past Christmas, the No. 1 problem with

• Agencies

  New York Senate Gets Tough on Privacy

  Passes telemarketing bill; mulls one on insurance ID.The New York State Senate has passed one bill and is considering another that would toughen the state’s

• Agencies

  Brooklyn Union Powers Up: Online e-BRCs help energy supplier generate new leads

  brooklyn Union has found a major new lead-generation tool – an online business reply card connected to its Web site. Web responses accounted for 10% of

• Agencies

  BURNED AGAIN: Lots of Hits

  First, Net surfers were tricked by scam artists. Next, call-girl services. Now perhaps the ultimate mis-users of the Web have been uncovered.More than

• Agencies

  Opt-out Option

  New bill requires financial institutions to obtain customer permission to share dataBanks and financial institutions would be prohibited from sharing

• Agencies

  Spinning the Web Across the Pond

  You’ve heard the old saying about the United States and Britain being two countries separated by one language. On my latest trip to London for the International