Agencies

• Agencies

  On the Rebound: SPIEGEL OVERHAULS ITS PROSPECTING AND CUSTOMER RETENTION EFFORTS

  When Christian Feuer left his wife’s side two days after their third child was born to travel from the East Coast to Downers Grove, IL, it was to tackle

• Agencies

  U.S. Without the P.S.? Unthinkable! (Wanna Bet?)

  In the days of Augustus, none but a scant few visionaries could imagine a world without the Roman Empire. Yet despite the soothsayers’ inability to convince

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  Beauty’s in the Eye of B-to-B

  After making cosmetics available to the general public through cyberspace last year, Beautyjungle.com wants to get a piece of the more glamorous – and

• Agencies

  CUSTOMER SERVICE: Smoke Ring

  Things are grim for the cigarette companies. The courts have snuffed out so many of their former advertising channels that they must resort to some pretty

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  dot-coms: TENDING the Garden

  Although it has tried a broad range of media channels, horticultural marketer Garden.com finds that e-mail is its most effective prospecting tool.The

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  P(l)ush E-mail

  Problems facing Vermont Teddy Bear’s call center, which handles both inbound calls and e-mail, evoke “Goldilocks and the Three Bears.” At peak times the

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  e-tailing: Making Light of Prospecting

  TOPBULB.COM QUERIES POTENTIAL CUSTOMERS ON THEIR ILLUMINATION NEEDSWhen light bulb supplier TopBulb.com LLC set out to enhance its sales to the consumer

• Agencies

  USPS CFO Resigns

  The U.S. Postal Service’s CFO and executive vice president, Richard Porras, said he plans toretire to pursue opportunities in the private sector. The

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  The Fear Factor

  Online consumers are not averse to revealing personal information, but they are concerned with how companies use that data, according to a new report

• Agencies

  Car Dealerships

  Auto industry consulting firm J.D. Power and Associates estimates that 5% of new vehicle sales will be closed online this year as the boom in Internet