Agencies
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Agencies
ADVERTISING: Interpublic Links Agencies
The Interpublic Group of Cos. has merged Hill Holliday, Connors, Cosmopulos and Goldberg Moser O’Neill. With the combined operations, the new agency will
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Agencies
CUSTOMER SERVICE: Smoke Ring
Things are grim for the cigarette companies. The courts have snuffed out so many of their former advertising channels that they must resort to some pretty
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Agencies
dot-coms: TENDING the Garden
Although it has tried a broad range of media channels, horticultural marketer Garden.com finds that e-mail is its most effective prospecting tool.The
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Agencies
WILD IN THE STREETS: Kozmo.com Sends in the Marine
It was a plot that could have been lifted from one of the videotapes Kozmo.com’s delivery service shuttles throughout six markets: Rowdy youths disrupt
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Agencies
P(l)ush E-mail
Problems facing Vermont Teddy Bear’s call center, which handles both inbound calls and e-mail, evoke “Goldilocks and the Three Bears.” At peak times the
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Agencies
e-tailing: Making Light of Prospecting
TOPBULB.COM QUERIES POTENTIAL CUSTOMERS ON THEIR ILLUMINATION NEEDSWhen light bulb supplier TopBulb.com LLC set out to enhance its sales to the consumer
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Agencies
The Fear Factor
Online consumers are not averse to revealing personal information, but they are concerned with how companies use that data, according to a new report
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Agencies
Blinded by the Site
We’ve always been keen on the potential of compact discs as a direct marketing medium. A CD is nearly a perfect vehicle: The prospect gets one in the
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Agencies
Car Dealerships
Auto industry consulting firm J.D. Power and Associates estimates that 5% of new vehicle sales will be closed online this year as the boom in Internet