Agencies
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Agencies
Carnival Cruises With Co-op Gift Packs
Along with the lavish meals, poolside fun and pleasure stops, Carnival Cruise Lines gives away a co-op sampling bag to each of its on-board vacationers.Some
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Agencies
SEE, HEAR AND NOW…SNIFF ONLINE: Scent of E-commerce
Suppose you were browsing through an online food catalog and could smell the hot buttered popcorn or freshly baked cookies shown on the screen?Soon that
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Agencies
LEGAL ACTION: 24/7 Sues DoubleClick
Internet advertising network 24/7 Media Inc. has sued competitor DoubleClick Inc. for patent infringement. The suit, filed in the U.S. District Court
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Agencies
HHonors System
As a marketing channel, a Web site’s biggest advantage is that it can offer customized content. But a site’s biggest stumbling block can be its passivity,
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Agencies
NBCi Picks Up Husdawg
NBC Internet Inc. (NBCi) has bought Husdawg Communications Inc., a customer relationship management service and electronic registration company geared
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Agencies
Charging Forward : Energizer buys a Magic Bus ticket for the fall.
He may keep going and going, but even that peppy rabbit needs a ride every now and then.Next October, battery maker Energizer Holdings’ hippity-hoppity
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Agencies
SkyMall Lays Off 15%
On-flight cataloger SkyMall Inc., Phoenix, has trimmed its work force by 15%, or about 50 employees, with some of the cuts taken from its technology sectors.
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Agencies
ON TRACK: Amtrak to convert phone centers to interactive speech recognition
Hoping to catch up with airlines and with railroads overseas, Amtrak plans to switch to interactive speech recognition technology this fall.The move will
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Agencies
Musical Youth: Sears re-targets teens with pop singer Christina Aguilera.
Sears Roebuck and Co., Hoffman Estates, IL, continues its cool-kid marketing makeover this summer, this time enlisting pop singer Christina Aguilera for