Agencies
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Agencies
Brylane CEO Steps Down
Peter Canzone, chairman and CEO of specialty cataloger and retailer Brylane Inc., will retire July 5 after 32 years with the company. Russell Stravitz
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Agencies
Hey Sailor, Want a Good Tome?
Like most business magazines, DIRECT receives a library full of books for review. Among those titles I get to peruse, there are some I feel more qualified
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Agencies
Scare Tactics: Universal Home Video bundles video titles for Halloween.
Universal Home Video, Universal City, CA, will get a jump on the scariest holiday of the year when it rolls out a Universal is Halloween program at the
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Agencies
Cash Infusion
Direct Equity Partners LP, New York, has invested $4 million in Mascot Network Inc., a provider of intranet services to colleges and universities.The
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Agencies
Safe Harbor: U.S.-Europe agreement should lower data transfer barriers
Wars have been started for some strange reasons. In the United Kingdom, Jenkin’s ear and the King of Spain’s beard spring to mind (don’t ask). Trade wars
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Agencies
Opting In: It pays to ask busy execs how they want to be contacted
Notwithstanding the hype and confusion to the contrary, the primary business purpose of a marketing database is to drive an optimal allocation of resources.
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Agencies
Hot Ticket: Tickets.com is now doing over a third of its business online
Tickets.com has not wasted any time.The ticket seller did 6.4% of its business online in the first quarter of 1999 – roughly the same percentage as total
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Agencies
What Was PBS Thinking When It Ran This Ad?
Puzzling headline and picture, followed by vapid copy that has little to say – this is our beloved PBS?My file of clipped ads crying out for makeover
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Agencies
PEOPLE: Caples Awards Win LaMotta
The John Caples International Awards selected Connie LaMotta of LaMotta Strategic Communications Inc. to promote and publicize the annual event, which
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Agencies
HACKERS: High-Tech Highwaymen
Let’s face it. Despite the rhetoric about its safety, the Internet remains a wide-open town living in fear of outlaws, not unlike a Wild West town in