Agencies
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Agencies
Halting Hackers
WEB PERVERTS are the biggest threat to the integrity of e-commerce sites – indeed any Web site – according to the people at Sanctum Inc. in Santa Clara,
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Agencies
LEGAL: Time Unit Sued for Sweeps Promotion
Time Consumer Marketing Inc., New York, a unit of Time Inc., has been sued for making “misleading and exaggerated claims” in a sweepstakes promotion mailed
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Agencies
French Say “Non” to Free Postal Market
PROPOSALS TO DEREGULATE the market for postal services in Europe go before the European Parliament in October. If adopted, they would allow free competition
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Agencies
Summer Fun
NEED A BREAK from this year’s boring presidential race? You might want to attend a couple of DM events where you can at least believe what you hear.The
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Agencies
ONLINE: Slammin’ Promo Boosts E-Subs
BY NOW, e-mail subscription services are a marketing layup, but the trick is motivating customers to sign up. A promotion from the NBA’s New York Knicks
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Agencies
SWEEPTAKES: Window of Oppurtunity?
IT APPEARS the “Who Wants to Be a Millionaire” fad is influencing business decisions. Two young Florida dot-com-ists are trying to expand their young
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Agencies
Recruitment, Retention Problems for Catalogers
FINDING AND RETAINING talented employees dominated the conversation during a roundtable forum of high-level catalog executives attending the Catalog Conference
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Agencies
PERSONALITIES: Tiff Rockin’ LIst Work
WHAT DO a list manager and punk rocker have in common? Nerve. So says Tom McCulloh, a.k.a. Tommy Frenzy of the late ’70s-early ’80s punk band Tuff Darts.
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Agencies
Closing Call: Sonicport.com gets most new subscribers over the phone
The phone remains one of the most effective ways to close sales and convert leads to new customers – even for Internet marketers.Telephone response accounts
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Agencies
AZ Marketing President Resigns
Richard Holpe, president and COO of AZ Marketing, Cos Cob, CT, has resigned his position. He was replaced June 22 by co-presidents Elyssa Cunningham and