Agencies
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Agencies
AZ Marketing President Resigns
Richard Holpe, president and COO of AZ Marketing, Cos Cob, CT, has resigned his position. He was replaced June 22 by co-presidents Elyssa Cunningham and
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Agencies
Advo Las Vegas
Advo Inc. has quietly begun an experimental weekend mailing program in Albuquerque, NM and Las Vegas.Chris Nutter, vice president, investor relations
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Agencies
Group Challenges Permission Ordinance
THE NATIONAL consumer advocacy group Public Citizen Foundation Inc. has filed suit to challenge the constitutionality of a Jefferson County, KY, ordinance
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Agencies
Computer Buyers
FAMILY INCOME, occupation and level of education help determine whether someone buys a computer for home use, but culturally that’s not the whole story
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Agencies
Keeping At It: Insight moves further into telemarketing
Computer products direct marketer Insight Direct just keeps hanging on the telephone.Not only has the Tempe, AZ-based firm increased its U.S. telephone
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Agencies
Banking on Phone Sales
Reliant Interactive Media Corp., a Tampa, FL-based infomercial marketer, reduced by roughly half the number of telephone sales it normally loses, thanks
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Agencies
ONLINE: Slammin’ Promo Boosts E-Subs
BY NOW, e-mail subscription services are a marketing layup, but the trick is motivating customers to sign up. A promotion from the NBA’s New York Knicks
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Agencies
Instant Feedback: New database software offers online cross-sell opportunities
FOR THOSE READERS who think quick turnaround on the Web ends with an automated e-mail response, take note: In this year’s software review, DIRECT looks
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Agencies
For List Brokers, It’s a Changing World
IT’S NO SECRET that list brokers today are overwhelmed. Their business is good, their electronic order entry systems are faulty, their clients are demanding,