Agencies
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Agencies
ONLINE: Slammin’ Promo Boosts E-Subs
BY NOW, e-mail subscription services are a marketing layup, but the trick is motivating customers to sign up. A promotion from the NBA’s New York Knicks
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Agencies
Instant Feedback: New database software offers online cross-sell opportunities
FOR THOSE READERS who think quick turnaround on the Web ends with an automated e-mail response, take note: In this year’s software review, DIRECT looks
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Agencies
For List Brokers, It’s a Changing World
IT’S NO SECRET that list brokers today are overwhelmed. Their business is good, their electronic order entry systems are faulty, their clients are demanding,
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Agencies
GRAND FINALES: What a Way to Go
WHEN IT COMES to choosing caskets, funeral directors tend to favor those displaying a golf motif. This somber, traditional bunch, not given to bright
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Agencies
Pascale Resigns From Columbia House
Linda Pascale, director of list planning and acquisition at Columbia House in New York, resigned her position last month. A replacement has yet to be
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Agencies
REGULATORY: EC Debates Safe Harbor Pact
AFTER THE European Parliament refused to endorse the Safe Harbor agreement, citing a lack of U.S. laws to protect the privacy of personal information,
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Agencies
EmailDirect Sues Exactis for $5.3 Million
EmailDirect Inc., Alisa Viejo, CA, has filed a $5.3 million lawsuit against e-mail distribution company Exactis.com, charging that Exactis failed to distribute
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Agencies
Slamming the Brakes on Postal Progress
When Congress created the bill that ultimately became the Postal Reorganization Act of 1970, it granted oversight of the new U.S. Postal Service to an
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Agencies
THE CLIENT SIDE: Mailers weigh in on issues in DIRECT’s annual List Roundtable
WE’VE HEARD FROM managers. We’ve heard from brokers. This year, DIRECT decided to invite an even more intriguing group to its annual List Roundtable: