Agencies
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Agencies
A Simple Desultory Soporific
AS A RULE, when we discuss hot creative we point out what’s exciting, what wakes you up to take notice.We don’t discuss creative that might put you to
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Agencies
Frederick’s Files: Lingerie cataloger enters Chapter 11
INTIMATE APPAREL retailer Frederick’s of Hollywood, citing a combination of debt incurred from a leveraged buyout and several “costly strategic mistakes
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Agencies
The Do-It-Yourself Business Review
ARE YOU WATCHING other companies’ sales climb while yours remain static or drop? Have you come to a turning point, unsure of how to take your business
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Agencies
Pleasantville, NY: Pop. 30 Million
THE ABILITY to create prospect models from The Reader’s Digest Association Inc.’s file has opened the list up to a new set of direct marketers that now
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Agencies
WEB NANNY: Getting Parental Permission Online
A SPATE OF NEW PRODUCTS and services has been sparked by passage of the Children’s Online Privacy Protection Act in April. The law requires Web sites
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Agencies
With This Ring, I Thee Web
IN A CALCULATED EFFORT to make my name even more difficult to spell, I married my longtime beau in June.In my newlywed delirium, I can only wonder how
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Agencies
Orvis Catalog of the Year
ORVIS: The Sporting Tradition’s fall 1999 edition received the Catalog of the Year Award during a presentation at the 17th Annual Catalog Conference &
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Agencies
Sweet Sue!
I’M OLD ENOUGH to remember an ancient vaudeville joke. One guy says to the other, “What’s green, hangs on the wall and whistles?”The other fellow ponders:
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Agencies
On the Line Online: RetailExchange.com plugs telephones into marketing mix
An online merchandise liquidation brokerage startup is hitting the phones to get itself off the ground. And it plans to incorporate telemarketing into
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Agencies
Affiliate Partners Key to E-Customer Acquisition
Los Angeles Times columnist offers advice for `incentivizing’ partnersBY 2002, 25% of all Internet sales will be the result of affiliate partnerships,